It won't be in home in time for Christmas, but the Apple Watch will likely be adorning wrists come April's showers.
Angela Ahrendts, Apple's senior vice president of retail and online stores, revealed in a internal video that the Apple Watch will launch will definitely be after the Christmas rush and even after the Chinese New Year, but that's as specific as she gets in the messaging.
"You guys were hired because you're the best in the world," says Ahrendts. "And you know how to service customers, but we are sprinting a marathon right now, and it's not going to stop. Right? We're going into the holidays, we're going into the Chinese New Year, and then we've got a new watch coming in the spring."
When the Apple Watch was officially announced, the smart watch was said to be launching in early 2015.
Apple has refrained from committing to a tight launch window for its first entry into the wearable market as the Cupertino firm continues work on imparting more battery life into the smart watch and likely fine-tuning potential integration into Apple's HealthKit platform.
After Apple's Sept. 9 press conference, CEO Tim Cook said users should expect to charge the Apple Watch every night. Sources inside of the company have stated that Apple was unhappy with the watch's battery capacity.
With most full-featured smart watches delivering battery life of between one and two days of use, the hassle of recharging the wearables has been a hindrance in their adoption. As Apple struggles to satiate demand for its latest smartphones, the feature-packed Apple Watch has the potential to keep the company riding high and investors holding on.
Some of the Apple Watch features include the ability to share sketches and walkie-talkie-style voice messages with other wearers. The smart watch's Tapic engine, a percussive system, enables wearers to pass along their heart rhythms and physical taps to others.
The Apple Watch will leverage the company's virtual wallet platform, Apple Pay. Apple Watch sports a Secure Element and can store payment information independently. It also will be kitted with all of the sensors needed to track biometrics and track fitness goals.
As the Apple Watch moves closer to launch, Apple is hoping to keep consumers interested in the smart watch by hiring "evangelists" to preach the wearable tech's gospel. Yes, Apple is hiring devout fans onto its Technology Evangelism team, according to a job posting on the company's website.
"As a member of Apple's Technology Evangelism team you'll work closely with third-party developers to help them build platform-differentiating, next-generation apps for iOS, with a primary focus on Apple Watch apps. You'll use your app development know-how and experience to communicate app architecture, design, and programming best-practices," the job posting states.