After attempting to break the Internet with a nude photo spread, Kim Kardashian is now teaming up with Apple and Bono to address the problem of AIDS and help bring more attention to the disease in recognition of World AIDS Day 2014.
Over the next two weeks, all of the funds generated from 25 RED apps sold by Apple as part of its RED campaign will be donated to the Global Fund to fight AIDS. Developers have also added exclusive content to each app.
Kardashian's mobile game was already included among the App Store titles, Apps for (RED), that are a part of Apple and Bono's RED campaign, but she reiterated her support for the initiative in a statement.
"Players can show their support by participating in special RED events and purchasing exclusive RED in-game items like RED Beats headphones," Kardashian stated. "As a 'thank you' for their support, players can take a RED-branded selfie with me and share to their social networks! Players can even attend a RED fundraiser event in-game."
The 24 other apps in the RED campaign include: Angry Birds, Bubble Witch 2 Saga, CSR Racing, Clash of Clans, Clear, Cut the Rope 2, Despicable Me, DJay 2, FarmVille 2: Country Escape, FIFA 15 Ultimate Team, Frozen Free Fall, GarageBand, Heads Up!, The Human Body, Kitchen Stories Recipes, Over (a limited edition app of fonts and artwork), Monument Valley, Paper by FiftyThree, Puzzles & Dragons, Rayman Fiesta Run, Star Walk 2, Sims FreePlay, Threes!, and Toca Boca.
The RED campaign runs from now through Dec. 7. Customers who purchase select RED merchandise will receive a RED iTunes gift card and Apple will donate a percentage to the Global Fund to Fight AIDS, based on the amount of cards it distributes to consumers.
Along with gifting proceeds of the RED apps to the Global Fund, Apple is donating a percentage of Black Friday and Cyber Monday sales from its retail and online stores to the charitable organization. On World AIDS Day, Dec. 1, Apple will again donate a portion of its retail and online sales to the Global Fund.
Apple CEO Tim Cook calls the campaign his company's biggest fundraising push to date.
"Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give," said Cook. "For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact."