Apple is taking a family-friendly approach to its streaming service, which is expected to launch next year. The company does not want 'gratuitous sex, profanity or violence' in its shows, which will affect its competitive edge over rivals such as Netflix.
Apple September 24, 2018
Apple gave its assurance that iPhones are not listening to user's conversations. However, for those who are still concerned that their iPhones are functioning as spying devices, there are some ways to protect against it.
Apple August 9, 2018
Apple has officially become a trillion-dollar company, the first American-based brand to reach that milestone in the stock market. Can it keep the honor, though?
Apple August 3, 2018
An Apple Watch user from the United Kingdom was prompted by his device about his heart rate. Even though he felt fine, a quick visit to the hospital revealed an underlying symptom he was unaware of.
Apple May 30, 2018
A rumor sourced from the iPhone X 2 supply chain insiders has it that a price drop might be on the way. A recent letter from Ralph Nader likewise suggested to Apple to lower the price of its next flagship phone by at least $100.
Apple May 16, 2018
Apple Music subscribers have surpassed 50 million, Apple CEO Tim Cook said in an interview with Bloomberg TV that also involved Donald Trump and Apple original content. How soon will Apple Music overtake rival Spotify?
Apple May 15, 2018
Tim Cook challenged graduates to 'think different' and 'be fearless' in his commencement speech at the Duke University. The Apple CEO, who graduated from the university in 1988, addressed students at his alma mater on Sunday, May 13.
Apple May 14, 2018
Tim Cook says he doesn’t like the idea of a Mac and iPad hybrid because he thinks that not what users want. His statements go against recent rumors suggesting Apple will merge the two platforms.
Apple April 20, 2018
Apple had a lot of secrets, from its inception to today. There are some that are now out in the open, which will hopefully give fans a better understanding of its history and what goes on inside the headquarters.
Company April 11, 2018
Apple CEO Tim Cook said there is no chance the Apple Park’s spaceship building will open its doors to the public. The policy is in place to protect the company’s trade secrets.
Apple February 14, 2018
Apple and Pakistani activist and Nobel Prize laureate Malala Yousafzai team together to bring education to more girls around the world. The company will add to the Malala Fund to bring educational programs to girls in India and Latin America.
Apple January 22, 2018
Tim Cook revealed in an interview that the upcoming battery monitoring tool is not the only solution to the iPhone slowdown problem. The developer will reportedly include an option for users to completely turn off the performance-affecting program.
Apple January 18, 2018
Apple will give out $2,500 bonuses in the coming months that will come in the form of restricted stock units. Apple CEO Tim Cook announced that 'all individual contributors' to the company business will be eligible for the stock award.
Apple January 17, 2018
Apple just awarded Tim Cook with a huge pay hike. The CEO will be also be required to travel by private jet moving forward.
Business Tech December 28, 2017
The Mac mini is the cheapest way to get an official Mac computer, but it hasn’t been updated in over three years. Thankfully, customers might see an upgrade soon based on Apple CEO Tim Cook’s comments.
Apple October 20, 2017
Tim Cook doesn’t think the iPhone X is expensive. In 'Good Morning America,' the Apple chief addressed claims saying the company’s new flagship is too expensive.
Apple September 20, 2017
President Donald Trump said that Apple CEO Tim Cook promised to build 'three big plants' in the United States. No further details were revealed, but the move will help revive the country's manufacturing industry.
Apple July 25, 2017
Apple has spent the last few years toiling away on a car project but hadn't announced what it was. Tim Cook has finally revealed what it is, and unsurprisingly, it's autonomous cars.
Apple June 13, 2017
Despite the criticisms, Tim Cook is going to attend the first meeting of Donald Trump's American Technology Council at the White House. This will include other CEOs such as Jeff Bezos and Satya Nadella as they discuss how to modernize the government.
Business Tech June 10, 2017
Apple CEO Tim Cook revealed that the company has helped United Kingdom officials in their investigations into the series of terrorist attacks in the country. Apple is said to have handed over metadata, which is different from breaking encryption.
Apple June 6, 2017
Tim Cook has helped push Apple to new spaces with its array of devices. Now, he's looking at the company's smartwatches to help people stay healthy.
Apple May 19, 2017
Tim Cook, Apple’s CEO, has lost a total of 30 pounds thanks to the many health features on the Apple Watch. Cook heralds the device as an effective health tracking tool, and many others seem to agree.
Wearable Tech May 3, 2017
Apple CEO Tim Cook threatened to remove the Uber app from the App Store in a 2015 meeting with Uber CEO Travis Kalanick. What was the ride-haling company doing that prompted the serious threat?
Apps/Software April 24, 2017
Augmented reality is slowly reaching ordinary consumers and companies are beginning to capitalize on this. Apple, for one, seems to be seriously working on its own AR tech based on recent business moves.
Apple March 20, 2017
A reliable source of Apple rumors and analysis revealed that the iPhone 8 will ship with a 3D front-facing camera. Aside from 3D selfies, it is said to be critical in implementing the rumored facial scanner security feature.
Apple February 22, 2017
In separate interviews, Apple CEO Tim Cook shared his thoughts on fake news and augmented reality. Cook calls for a crackdown on the proliferation of fake news, and is excited about the future of augmented reality technology.
Apple February 11, 2017
Sources revealed that Apple is painstakingly scrutinizing every inch of its headquarters being constructed at Cupertino. The bosses are on top of everything zealously checking for imperfections and measurements down to the nanometer.
Apple February 8, 2017
Tim Cook teased investors with great and exciting things in the iPhone 8 upon its release this year. This was in response to questions about the declining iPhone sales and how Apple plans to address it.
Apple February 6, 2017
Tesla CEO Elon Musk joined the chorus opposing Donald Trump's blanket immigration ban on seven Muslim countries. Musk's statement, which was posted on Twitter, argued that it will not solve the country's problems.
Business Tech January 30, 2017
Tim Cook has stressed on the importance of immigrants in the progress of Apple. Cook sent his views to employees via an e-mail voicing his thoughts on the immigration issue.
Apple January 29, 2017
The AirPods are a 'runaway success,' Apple CEO Tim Cook said, despite the criticism against the wireless earphones. It seems that Cook's claim is true, as the factories of Apple's manufacturing partner are working overtime to keep up with demand.
Apple January 2, 2017
Tim Cook says the iPhone 7’s much talked-about AirPods have contributed to a 'great holiday season' for Apple. Criticism against the wireless earbuds did nothing to slow down the product in becoming a 'runaway success.'
Apple December 29, 2016
Fans are worried that Apple's line of desktop computers are being neglected by the company. Tim Cook assuaged this fear in a statement made to employees.
Computers December 21, 2016
Tim Cook announced that great and powerful new Macs are looming in the horizon in an internal post addressed to Apple employees. He did not specify if the upcoming hardwares include the iMac, Mac Pro, and the Mac Mini.
Apple December 19, 2016
President-elect Donald Trump will be meeting with top tech executives this week in New York City. Among the attendees of the event are Apple CEO Tim Cook, Facebook COO Sheryl Sandberg, Alphabet CEO Larry Page, and Microsoft CEO Satya Nadella.
Business Tech December 12, 2016
The latest IDC report signaled a downward trend for the Apple Watch, a fact that Apple CEO Tim Cook refuted. According to Cook, the wearable device has actually set a new sales record over the first week of holiday shopping.
Apple December 6, 2016
Apple has delayed the release of its wireless headphones indefinitely, but it finally looks like an AirPods release date is not too far off. In response to a customer email, Tim Cook allegedly said the AirPods should start shipping 'over the next few weeks.'
Apple December 1, 2016
Sources inside Apple has indicated that Jony Ive is still very much in control of product design at Apple. No details of actual projects he is involved in have been made available.
Apple November 24, 2016
U.S. president-elect Donald Trump has been trying to convince Apple CEO Tim Cook to move his company's device production to the United States. Trump said that with the right incentives, such as hefty tax cuts and regulation cuts, Apple could go for iPhones made in USA.
Apple November 24, 2016
Following the unexpected win of Donald Trump in the 2016 U.S. presidential election, Apple CEO Tim Cook has sent a personal email to all of his employees, encouraging them that the best way for the company is to 'move forward together.'
Apple November 11, 2016
According to leaked emails from Hillary Clinton's campaign manager John Podesta, Apple CEO Tim Cook and Microsoft cofounder Bill Gates were considered to be Clinton's running mates. More emails will be revealed by WikiLeaks over the coming days.
Business Tech October 19, 2016
Tim Cook hinted that he sees augmented reality as a big part of Apple's future. The company has invested strongly in firms and talent familiar with the area, so the iPhone 8 could pack an AR surprise.
Apple October 15, 2016
Tim Cook got a hands-on preview of the upcoming 'Super Mario Run' game before its 2016 Q4 release. This happened during his visit at Nintendo's headquarters in Kyoto, Japan.
Apple October 14, 2016
On this day five years ago, the world bid goodbye to a genius who imprinted on our memory more than just his name but his legacy: Apple. The world remembers the death of Apple CEO and innovator Steve Jobs.
Feature | Tech October 6, 2016
Tim Cook talked about the importance of privacy and the potential of virtual reality technology. He was hosted by Utah senator Orrin Hatch during the Utah Technology Council.
Apple October 3, 2016