Sweat, look good, feel comfortable, and monitor your heart rate all at the same time with the new Incredible Sports Bra from Victoria's Secret.
The new bra that features wearable technology that will allow you to clip on your favorite heart monitor to the electrodes was released without much fanfare but could potentially be an exciting addition to the workout wardrobe of any female fitness enthusiast.
Victoria's Secret, although more known for their sexy lingeries and annual Victorias Secret Fashion Show, is no stranger to sports bras. The company's catalogue also features several other sports bra styles that close in the front, feature adjustable straps and seamless design, and sweat resistant fabric.
The new bra has a detachable electrode on the front which you will need to moisten prior to making contact with your skin for proper reading. It will then keep track of your heart rate while you're working out without the need for bulky, cumbersome straps.
The Victoria's Secret website describes the sports bra as one that is on the front lines of fitness and is "perfect for running, boxing and high-impact workouts."
Although the official listing for the bra does not specify which "leading brands" the tracker is compatible with, you can keep an eye on your heart rate while working out, or connect it to a device after your workout to view the information later.
The bra itself comes in two colors, Hello Lovely (Pink) and Black Marl. It is made from Body-Wick fabric which slicks sweat away from the body for a comfortable, cool workout.
According to Wearable's Insider, Victoria's Secret used technology from the Finnish clothing company, Clothing+, to develop the Incredible Sports Bra. Apparently, the information was only mentioned in passing by the company's CEO, Akseli Reho, when he presented at the IDTechEx conference in Santa Clara, CA.
Clothing+ also created the world's first heart rate sensing shirt in 2002 and works with other big name sports apparel companies like Under Armour, Garmin, Suunto, Timex, and Adidas to make comfortable, stylish sportswear with wearable technology and sensors for mass production.
The Incredible Sports Bra is available on Victoria's Secret's website for $72.50 to $75.50, depending on cup size.