iPhone X Pronunciation: How Apple Wants You To Say It (Hint: It's Not 'Ex')


Chances are you've been pronouncing the iPhone X as iPhone "ex," but apparently, it should be called iPhone "10," as in the Roman numeral X.

That makes sense since it's Apple's 10th anniversary iPhone, after all.

iPhone 'Ex' Or iPhone '10'?

Most people have probably heard about the iPhone X through news articles and headlines online, and it's only natural to assume it's pronounced iPhone "ex." However, those who watched Apple CEO Tim Cook's introduction of the flagship know better than that.

During the Apple Special Event 2017, the first event ever held in the Steve Jobs Theater, Cook took the stage to take the wraps off the "future of the smartphone," and notably, he called it the iPhone "ten."

The important bit here starts at around the 1:15:55 or 75:55 mark.

Steve Jobs: Mac OS 'Ten' Lion

This might be completely unrelated to the iPhone X, but even the late Apple CEO Steve Jobs pronounces Mac OS X as Mac OS "ten."

Check out the clip below (courtesy of EverySteveJobsVideo), and it's around the 1:00:30 mark when Jobs asks Apple's senior vice president of Software Engineering Craig Federighi to take over the presentation and showcase Mac OS X 10.7 Lion.

Again, this doesn't exactly have anything to do with the iPhone X, but what it does tell us is that Apple typically pronounces "X" as "ten." In other words, there's something that backs up the iPhone "ten" over the iPhone "ex" — aside from Cook's own confirmation of sorts, that is.

iPhone X News

As a refresher, the iPhone X will be up for preorder on Oct. 27 at 3:01 a.m. ET or 12:01 PT via, the Apple Store app, and numerous retailers and carriers across the United States. It's expected to start rolling out on Nov. 3.

The thing is, demand is reportedly high, while supplies are low. That means not everyone will get the coveted new iPhone as soon as they'd hoped.

Interestingly, Apple cofounder Steve Wozniak won't be getting the iPhone X on launch day, so that slightly improves your odds of getting one. Kind of. For the curious, he's sticking with his iPhone 8, which he says is the same as the iPhone 7, which is then the same as the iPhone 6.

The Bottom Line

Sure, this isn't important. You might even be on the receiving end of confused looks if you ask for an iPhone "ten." Big emphasis on "might," though.

At any rate, even if some may argue that this isn't the "right" way to pronounce the iPhone X's name, at the very least, you know how Apple wants you to say it.

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