CES 2018 is officially here and a plethora of products and services have been revealed from tech giants like Samsung, LG, Panasonic, and many more.

For press conference day, Sony was the big finish and attendees were quite excited to see what the company had to offer.Interestingly, Sony took a different approach to the tech show and hid everything it was planning to reveal until the press conference.

However, the company kicked off the tech show revealing a handful of new mid-range Xperia smartphones but that is just the beginning of Sony’s announcements.

Sony Press Day Highlights

The company revealed a plethora of gadgets and new innovations including new smartphone devices, TVs, home theater systems, car tech, and much more.

Home Theater - Two devices were revealed that are entirely aimed at home theater users. These included the UBP-X700 4K Blu-ray player with support for Dolby Vision HDR and the new STR-DH790 audio receiver that fully supports Dolby Atmos audio.

The company also revealed the LSPX-A1 4K projector that allows for visual display up to 120-inches. While this is ideal for viewing in wide open spaces, the price tag is a whopping $30,000.

TVs - Although not shown, Sony alluded to new OLED TVs. Not many details were given about these new TVs but they are expected to feature the company's X1 prototype processor.

Processors - Speaking of processors, Sony also mentioned that they are working on a few new chips. These will be featured in new smartphones and other devices like tablets, even those not made by Sony.

Car tech - The company revealed partnerships with car makers like Hyundai, Nissan, and even new cars which are developed using Sony tech. Again, the company didn't give too much detail, but Sony did mention that the new tech will be used in fully featured cars, but also have remote-control options.

Aibo - Hirai closed the Sony press conference with new details about a new Aibo device. The new robot companion is a lot like the older model but now has advanced mechanics and features that use more robust cloud-based AI, this means it can do more like creating an emotional bond with its owner.

The Aibo companion is a lot more fluid with its motion and shows a bigger range of expressions with its OLED-based eyes. As of now, the companion is only available in Japan. Aibo will release Thursday and cost 198,000 yen, or $1,700 USD.

Check out the new Aibo in action below:

For viewers who may have missed the press conference, check it out below. Users will need Adobe Flash to use the Ustream player.

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