US Teens Prefer iPhones vs Android Phones, And That Won't Change Anytime Soon


Teens in the United States apparently overwhelmingly prefer to use iPhones over Android phones, according to the results of a survey by PiperJaffray.

The results of the survey were at an all-time high in the favor of Apple, which looks like it has the U.S. teen market locked up with both the current and next generation of iPhones.

US Teens Prefer iPhones Over Android Phones

According to the PiperJaffray survey that analyzed the preferences of 6,000 teenagers in the United States, 82 percent of the respondents were iPhone owners. This figure is a slight increase from the 78 percent figure from the past fall. However, according to PiperJaffray, 82 percent is the record-high in terms of iPhone ownership among U.S. teens.

Making Google more envious of Apple is the fact that this trend will likely remain in the near future. Also according to the survey, 84 percent of the respondents are planning to buy iPhones in their next smartphone purchase. This figure is also an all-time high, PiperJaffray said.

It remains unclear, however, what the reason is behind the iPhone's dominance in the U.S. teen market over Android smartphones. Possible causes for the device's popularity include the cheaper options that Apple has released, and the emergence of the iPhone as a status symbol among teenagers.

What is clear, however, is that this bodes well for Apple's near future. There are rumors that the company is planning to unveil three iPhone models this year, with two of them to feature the OLED display and Face ID features of the iPhone X. This will give teenagers even more options, including a model that will reportedly cost $899, compared to the $999 price tag of the current iPhone X.

There are also reportedly plans to launch a foldable iPhone that may double as a tablet by 2020, which may also be hit among teens.

US Teens Like The Apple Watch Too

The iPhone is not the only product that U.S. teens like, though, as the same PiperJaffray survey revealed that the Apple Watch is also gaining popularity among them.

According to the survey, 20 percent of the respondents own an Apple Watch, and similarly, 20 percent of them have plans to buy an Apple Watch. In spring last year, those percentages were about 16 percent and 13 percent, respectively, while in spring 2016, they were 12 percent and 10 percent.

The popularity of the iPhone among teenagers in the United States may be driving the resurgence of Apple Watch interest. Keeping within the Apple ecosystem brings with it several benefits, so it makes sense that teens who already own an iPhone will want to also have an Apple Watch.

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