It's not a secret that Facebook is facing some huge problems and now, it releases an ad campaign highlighting the good things about it.
Facebook Major Advertising Campaign Is Everywhere
The video titled "Here Together" starts with a series of images proving how Facebook connects people together and how that's a good thing. The posts feature an old interface, bringing viewers back to how it had been before the recent scandals happened.
The ad then acknowledges that "something happened."
"We had to deal with spam, clickbait, fake news, and data misuse," Facebook said in the video. "That's going to change."
Seeing as how Facebook is currently on the hot seat for Cambridge Analytica's misappropriation of the users' data, the social media company also promises through the video that it will do more to protect the users and their privacy.
"So we can all get back to what made Facebook good in the first place," it added.
The "Here Together" ad campaign will run on TVs, cinemas, and on Facebook through summer. Some ads will also run during the NBA playoff games. The major advertising campaign also includes setting up billboards that promise to reduce the problems of the social media network.
What Else Is Facebook Doing?
Users don't feel safe on the platform anymore, and some have already left for good. Although the numbers of users leaving Facebook are not that meaningful against the number of those still using it, it still has to deal with its bad image and the lack of consumer trust.
Facebook has since been trying to be more transparent. It runs a series called "Hard Questions" wherein it tries to answer some questions that users may have in the wake of its scandals involving Cambridge Analytics and the spreading of propaganda as well as fake news during the 2016 presidential election. It answers questions pertaining to the collection of data and why some posts are being deleted.
Number Of Facebook Users Continue To Climb
All the bad publicity is certainly affecting the tech company, but not by much. Facebook's quarterly earnings fell from $12.97 billion to $11.97 billion during the first three months of 2018. However, the figure still beats Wall Street's estimates.
Furthermore, the number of daily users are still increasing steadily. The first quarter this year still saw an increase of 20 million users from the previous quarter, totaling an increase in the number of daily users to 70 million.