StumbleUpon, the social discovery platform that launched in November 2001, is shutting down after 16 and a half years, according to its cofounder Garrett Camp.
Say Goodbye To StumbleUpon
On Wednesday, May 23, Camp announced via a Medium post that StumbleUpon will cease to exist after June 30. The platform allowed people to discover new and interesting web pages, articles, photos, and videos across the internet with a single click.
The website discovery platform happened to arrive at a time when there was no social media, Twitter, or Facebook for people to kill time. Since its launch, StumbleUpon has delivered close to 60 billion "stumbles" to more than 40 million people around the world, according to Camp.
In 2011, StumbleUpon overtook Facebook as the number 1 source of social media traffic in the United States. The platform even gained enough popularity for eBay to come knocking on its doors for a $75 million acquisition in 2007 before being sold back to the founders. Although the social discovery service is shutting shop, there is still hope for the platform at one of Camp's other projects.
StumbleUpon To Merge With Mix
Camp revealed that StumbleUpon will become a part of Mix, another curation and discovery platform he started in 2015, with his new company, Expa.
"Mix.com combines social and semantic personalization into one streamlined experience," said Camp. "It also makes it easier for people to organize content into meaningful collections. This will help you find obscure but interesting content that has been recommended by people you know and trust."
How Can Users Shift Their Accounts To Mix?
Camp noted that Mix will be compatible with each and every browser and smartphone and recommended all StumbleUpon users to migrate their StumbleUpon accounts to the new discovery portal, which also recommends content personalized to users' tastes and interests.
It's quite simple. Users can log on to Mix.com and sign in with their StumbleUpon, Facebook, Twitter, or Google account. Once they have signed in, they will have a series of topics or interests to choose from, like "Jetsetters," "Curious Critters," "Out of This World," and "Get In My Belly" to name a few.
After users select the categories, they will see articles, collections, and content related to their chosen topics, which they can scroll through and add things of interest to their profile along the way by clicking the big plus icon located at the bottom-right corner of each card.