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Snapchat Tries To Attract Mature Audiences By Selling Event Tickets

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Snap Inc. is hoping to expand Snapchat's users by offering a new service that would allow them to purchase tickets without leaving the app.

Snapchat + SeatGeek

To bring a mature audience to the app, Snap Inc. would be collaborating with New York City-based ticket selling platform SeatGeek. SeatGeek announced the partnership on June 8. Users will have direct access to purchase tickets to various sporting events, Broadway shows, and concerts through Snapchat. The partnership began test piloting the feature in February 2018.

The first sports organization to take advantage of this new partnership was the Los Angeles Football Club. The Major League Soccer team used a Snapchat story to promote their May 26 game against D.C. United through their Snapchat channel. The group also shared a Snapcode on their website to advertise the match.

How It Works And Future Plans

The Snapchat and SeatGeek partnership will allow Snapchat users to purchase event tickets within the app. If people were interested in buying tickets, they would go on their favorite athletic team or artists' channel and swipe up. Users would be able to find the best seats available and purchase them right on Snapchat.

In addition to the Los Angeles Football Club, boxer Errol Spence Jr. is scheduled to promote his fight at Frisco, Texas' the Ford Center at The Star through his Snapchat Story. SeatGeek is also looking at ways for Snapchat to sell more tickets at venues across the country.

"We see Snapchat as an incredible opportunity for teams and artists to increase discovery of their events, while also potentially rewarding their most dedicated fans with exclusive offers," said SeatGeek co-founder Russ D'Souza to CNet.

Snapchat News

Snap Inc. launched its SnapKit, which allows app developers the opportunity to "login with Snapchat." The company will provide creators with several of the company's signature tools including access to their Bitmoji avatar and a version of their camera tool. This might help developers save both money and time as they would not have to create AR features from scratch.

Users also noticed that Snap Inc. added unavoidable six-second ads to Snapchat. The company added them to the app on May 14. Numerous reports noted that the six-second ads would be Snap Inc.'s source of ad income. Some of the ads that viewers saw included a Deadpool 2 teaser, Snapple, and Samsung's Galaxy 9.

Snapchat brought back GIF-sharing service Giphy to their social media platform after an absence. Snap Inc. removed Giphy after a user pointed out a racist sticker was featured on Snapchat. Giphy spokespeople apologized for the incident and revealed that the company screened its database four times to make sure there was no additional offensive content.

Tech Times contacted both Snap Inc. and SeatGeek for a comment on this story.

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