Nike's self-lacing shoes are dropping hot on Jan. 15 but just before the debut, the company teases on social media that these laces can actually be controlled through a smartphone.
The shoe brand has been expanding its portfolio with game-changing designs and functionality, and it has since geared toward incorporating technology onto its footwear. Some of Nike's innovations include Zoom Air and Flywire, but the most recent is a still-unnamed design of sneakers that can do the lacing for the owner.
Self-Lacing Shoes Like Hyper Adapt
Although it sounds a lot like 2016's Hyper Adapt 1.0 that also has the same unique selling point, which came through a power button a user can push to tie the laces. Nike's recent tease, however, hints that the laces of the soon-to-be-launched basketball shoes can be controlled with a smartphone.
"The game will never be the same. Tune in tomorrow at 8AM EST," Nike said in a tweet.
Along with this was a short clip that featured some of the brightest NBA stars today trying on the shoes and expressing their disbelief of the self-lacing capacity of the pair, which adds to the hype leading to the hours of the big reveal. Luka Doncic, Jimmy Butler, Jayson Tatum, and De'Aaron Fox were shocked to see how the actual lacing happened, although Nike purposefully didn't give fans a glimpse of the shoes.
Cheaper Nike Pair
What's more, the self-lacing shoes come with a $350-price tag, unlike the Hyper Adapt 1.0 that cost a whopping $720. Apart from these information, Nike has kept things under wraps.
Meanwhile, fans couldn't help but gush over the game-changing self-lacing shoes that's coming soon. One even said this could be a big help to those with disabilities and another asked if the Nike+ Basketball app would see light again, to which the company said, "No news to share at this time."
The game will never be the same. Tune in tomorrow at 8AM EST. @nikebasketball pic.twitter.com/4LrJGpPDY6 — Nike (@Nike) January 14, 2019