Customer reviews are essential for Amazon sellers. With so much competition across products and niches, reviews are often the deciding factor for customers. While there's no magic formula to get more reviews, you often have to give customers a nudge. Traditionally, sellers do this via email. However, text messaging can be an even more effective strategy for reminding customers to leave reviews.
ProTexting Lets Amazon Sellers Connect With Customers Via SMS
ProTexting now provides Amazon integration with SMS to make it easy for Amazon sellers to send text messages to their customers. This type of communication is based on mobile or SMS keywords. This type of keyword is a series of numbers and/or letter that is sent to a short code -a unique short number that's associated with a particular campaign. Keywords and short codes are convenient for both the seller and the customer.
This system works for all types of businesses, including restaurants, salons, medical offices, and many others. It's also quite efficient for Amazon and other e-commerce sellers. As a seller, you can request that customers text back a keyword to confirm that they've received their orders. This is valuable in itself, as it lets sellers know that orders have been delivered. It also sets the stage for further communication with customers.
Once sellers have permission to contact customers via SMS, they can send out polls, coupons, and updates on future products. They can also remind customers to leave reviews for the items they've received.
Run Drip Campaigns
Using ProTexting's SMS services, sellers can do more than send out single messages. They can set up SMS drip campaigns for customers. A drip campaign is a series of related messages. For example, you can educate customers on how to get the most out of a product.
Email marketers have long sent out e-courses and promotional messages. The same can be done with text messages. This tactic can also help to boost reviews. Sellers can include a short reminder at the end of each message. Simply staying in touch with customers is likely to increase reviews as it keeps you fresh in their minds.
How Text Messaging Can Benefit Amazon Sellers
Why should Amazon sellers want to text customers when they can reach out to them in the usual email communications? For one thing, it provides an additional mode of communication. You can still, send out an email thanking the customer and requesting that he/she leaves a review. SMS provides another channel, which can only improve results.
Today's customers are accustomed to carrying around their mobile devices everywhere. Text messages have significantly higher open rates than emails. In fact, text open rates are around 98% while for emails it tends to be closer to 20%.
People also tend to respond promptly to texts, making it one of the most efficient ways to start and maintain a connection with customers. Among other benefits, Amazon sellers can potentially get more reviews by connecting with customers via text. Sending text messages can also boost sales as sellers can suggest other products and send out notices for upcoming sales.
