Failing to create a robust mobile presence and an efficient mobile marketing strategy could result in your brand falling behind with respect to capturing the interest of users and converting them into long-standing valued customers, this negligence can hinder you to generate money online.
For brands within the B2C industry, there are many opportunities to successfully draw potential customers on mobile devices. When developing your own mobile marketing strategy, we here at MAXBURST encourage readers to review the following 5 elements to ensure that you're connecting with the proper audience, at the correct time, with the appropriate content.
1. Social Media Marketing
As a rule, the principal device used to access social media platforms is a mobile device. For instance, let's take a look at Instagram. The expanding and immensely popular channel is geared toward users wanting to consume visually-enticing content from their smartphones.
Social media platforms like Instagram provide social media marketing strategies that make it simple to reach laser-targeted users on their mobile devices. Options are totally customizable, and you can choose from complex demographics including everything from interest to profession to geographic location.
This kind of targeting opportunity helps to make sure that your brand is spending its advertising budget exclusively on the most pertinent users that are going to be most likely to be attracted to your brand and follow through with a purchase.
With the growth of social media booming in the last decade, taking your advertising efforts to include platforms like Instagram is essential for B2C brands.
2. Adapt Content for Mobile
When designing content for mobile devices, it's critical to ensure that you're offering an ideal user experience for your customers. Anything that hinders it will reduce your company's success and credibility in the eyes of your users.
Above all, keeping your messaging as succinct as possible is vital to individuals actually reading it and receiving benefit from it. Excess text can discourage the user from reading, and give the sense that the content is hard-to-digest.
Font is extraordinarily crucial to get correct on your mobile website, as users are reading on screens that are considerably smaller than desktops. Incorporate a large size font that is readable and simple to view at first glance. You may also want to consider implementing various font styling choices like bolds or italics to emphasize notable words that you want the user to key in on.
Also, how rapidly your site loads is important-particularly when users are on-the-move as they aren't going to wait to visit your site if they can't reach it immediately. Especially for content-rich pages, visuals are an effective way to break up the text on a page, and when there are many on an individual page one of the most beneficial ways to keep your site running fast is to optimize images.
Making sure that your image's file sizes are as small as they can be by running them through a free online image optimizer will help resolve site speed concerns.
3. Use Mobile-Friendly Emails
Email marketing is one of the most efficient ways to communicate and reach a targeted list of users that have previously shown interest in your brand. Sending customers a newsletter highlighting the latest products your brand has to offer, or a special promotion can be an easy way to facilitate sales-when executed properly.
A fundamental element of an effective mobile marketing campaign is to consider email campaigns and how you can optimize those messages for users. Implementing a responsive design template, so that the email loads correctly amongst all devices is pivotal.
If your email fails to load accurately on mobile and buttons such as "buy now" aren't simple to click on, individuals aren't going to click through to your website. To ensure mobile users are involved and part of your conversion funnel, it's important that you continually optimize your campaigns for small devices and find the time to test the capability of your email across your own smartphone device.
4. Hyper-Targeted Ads
Apart from conventional retargeting ads, developments in marketing technology have made the growth of hyper-targeted ads much more notable. Tools such as Mosaic, which allow you to serve a user in a specific location, have made this kind of advertising option an immensely valuable resource to B2Cs wanting to connect with a user on mobile.
Hyper-targeting ads enable you to pinpoint an exact GPS coordinate and deliver users with an ad provided that they are consuming content in some fashion on their mobile phone. Think about an eCommerce brand for instance-with this type of technology, you can simply provide users visiting a competitor's storefront with an exclusive offer or coupon as they stroll down an aisle, prompting them to visit your website for their purchase instead.
If there is a trade show or event that users who match your target audience are inclined to visit, you can focus on that particular venue to only deliver ad content there. Depending on your audience and the kind of stores or locations they visit, the ability to offer users with an ad literally as they shop or visit a storefront carries an abundance of opportunities.
5. Responsive Design
A responsive design website is a critical element in any comprehensive mobile marketing strategy. Usually, the goal of most marketing channels is to seize user interest and push those visitors to your website. If you're sending users to a website that isn't optimized for their mobile device, you could be providing them with an inadequate user-experience.
A responsive design guarantees that irrespective of the device that users are accessing your site from, the screen will render correctly to fit the size of their device. In other words, no zooming in or zooming out to view photos, field forms that are optimized for touch screen, buttons that are simple to click on, and content that is readily consumable on a screen that is greatly smaller than a desktop monitor.
Many B2C brands have eCommerce websites. Having said that, if you're attempting to help encourage a sale online, the customer's purchase experience must be flawless. Any impediment to buy a product, regardless of whether it's the font being too tiny to read, or a button failing to work, can easily dissuade users from converting and finalizing a purchase.
Developing A Mobile Marketing Strategy
To successfully engage users on mobile and help produce sales for your brand, a strong mobile marketing strategy is a must. While the elements outlined above are certainly some of the most fundamental factors to achieving your objectives and converting mobile users, they represent only a limited selection. Contact a leading digital agency in your area to learn more about the mobile measures discussed above as well as what other mobile marketing strategies your brand should implement.