When looking for SEO services to hire, it can be tempting to choose the one that quotes the lowest. But this one move has the potential to destroy your business. Or, at the very least, it could cause you to lose faith in SEO - an equally harmful outcome when you consider the long-term SEO benefits you could miss out on and the fact that your competitors are most likely practicing SEO to get ahead of you.
Here are some ways in which the decision to go cheap on SEO services can eventually bite you.
Shady SEO practices
Trusting cheap SEO companies is a surefire way to get caught in the snare of dubious SEO practices. Such companies market fast results as their USP to compensate for solid skills and strategies they lack.
Building a powerful online presence with SEO takes time. It's a slow process and not a quick fix. Then, how are these companies able to bump up your rankings in a fortnight? They achieve such drastic results using Black and Grey Hat SEO techniques - a bunch of actions that can attract severe penalties from search engines, including banning of your site.
Cookie cutter approach
In the absence of quality resources, cheap SEO companies often have a set formula for doing their jobs. They apply the same strategies to all their clients with their eyes are fixed on one thing: Speed.
They don't care about what works for your business, they don't research your industry, and they sure enough don't care about actual results. They simply follow the most basic SEO service checklist, get their monthly payment, and move on to the next client.
You get what you pay for
If an SEO company makes tall claims that sounds too good to be true, it most likely is. Cheap SEO services are built on the promise of amazing results for little money. But those claims, as you're probably beginning to see, are as hollow as it can get.
Ever wondered how they can manage such low prices? In most cases, it's because they get inexperienced hires. Their focus is solely to get more clients and get paid for a temporary boost in rankings. Of course, it won't get you too far and very soon you'll notice your website sinking lower and lower in SERPs, if not penalised.
Reputable agencies, on the other hand, employ qualified SEO experts with a track record of building successful SEO strategies and campaigns. Such professionals command good salaries. A company must price their services accordingly in order to recruit and retain a team of SEO specialists.
Cheap SEO services are the low-hanging fruits that are hard to resist if you're a business owner looking for ways to spend less. While there's nothing inherently wrong with wanting to save money, cutting the wrong corners can put your business at risk.
Hiring low-cost services can cost you dearly and you might have to spend even more to recover from the damages that cheap SEO can cause to your business.
A professional SEO company won't take you on if they can't add value to your business. And, some will be happy to work with you even if you don't have a huge budget. It's all about finding the right fit SEO agency. Not a cheap one.