Netflix Play Something feature was announced back in April, and it was first rolled out on TVs, providing users a quick shortcut to bypass the decision making process entirely.
Now, Netflix is going to roll out the feature on Android, and this will be the app's first rollout on mobile, and it will be distributed globally. If you are part of the test, then you will see the Play Something button pop up in your apps, which is available in both kid's and adult profiles.
Netflix app Play Something
Netflix Play Something Feature
Netflix is continuing to add content at a furious pace, so finding something you'd missed that is at least decent is possible. Plus, there is more competition than ever, so it is easy to see why the company would want you to stop scrolling, and press play instead of switching apps.
The question now is whether the feature's algorithms will lead you to a hidden gem, or a content that is not within your radar that you never want to try the feature again, and that is something that Netflix would want to find out, according to The Verge.
The Play Something button will appear in several places on Netflix's app, including underneath your profile when you log in, the left-side navigation bar, and in the tenth row of Netflix's homepage.
Netflix is stressing that the Play Something button is not just a random button that throws you to the endless content of the streaming service. Rather, the feature uses your existing profile and taste in shows and movies to surface similar titles based on what kinds of things that you already watch, Engadget noted.
Other Netflix Features
According to Screen Rant, the Play Something feature came just after Netflix has announced its virtual "Geekend Week" event.
Netflix features an extensive catalog of content that has hundreds of Netflix original titles, as well as other movies and TV shows.
As of this year, Netflix has more than 207 million paying subscribers across 190 countries. Currently, Netflix holds partnerships with massive media conglomerates, like NBC Universal, WarnerMedia, and Sony Pictures, among others.
In 2020, Netflix's top three most-watched programs were "Emily in Paris," "Lucifer," and "The Queen's Gambit," with all three shows as original Netflix titles.
This summer, Netflix will launch its first virtual and free event entitled "Geekend Week," which will span five days. "Geeked Week" will feature exclusive content like new trailers, art and news coverage, as well as appearance from Netflix's fan-favorite original series.
While similar to Comic-Con in terms of the event's theme, "Geeked Week" will model Disney's D23 expo in the way it provides attendees with updates, and exclusive screenings of upcoming content.
"Geeked Week" will run from June 7 to June 11, and will feature headlining shows like "The Witcher," "Lucifer," and Netflix's much-anticipated "Cowboy Bebop."
As Netflix's catalog of original programming has grown substantially over the last few years, even garnering accolades like Academy Awards and Emmys, fan bases for these shows have also grown.
With a vibrant fan presence in its radar, Netflix has successfully monopolized on its sci-fi and fantasy audiences by creating the "Geeked Week" event that emphasizes the growing interconnectedness of its fans.
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Written by Sophie Webster
