A decade ago, nobody could have imagined that the sports industry would be integrated with digitalization. However, it has become true in today's dynamic environment. In the last few years, many sports companies and brands have emerged in the market catering to all football lovers. Among many notable companies, 'Calciatori Ignoranti' has been a synonymous name amidst the football community. While many have a notion that it is only a sportswear brand, but the company's services are spread across different sectors.
With a family of more than a million on social media, 'Calciatori Ignoranti' is followed by many reputed names from the entertainment and sports industry. The brand has its official shop that has an exclusive range of products including T-shirts, footwear, mobile cases, sippers and much more. Having a passion for the sport, the brand came into existence on March 5, 2015. The brainchild behind building this sports brand is none other than Luca Diddi who officially got the brand registered in Italy a year later.
Being a match analyst and a digital entrepreneur, Luca always had a goal to set the latest market trends. For the same, he leveraged more on the digital services by building a sports network with humongous traffic at a very wide level. To go a step further, the company ventured into image-making and digital management services of athletes and footballers. The sports company since the last few years has been focusing on production, content creation and giving high-class exposure to athletes in the digital domain.
When asked about the further plans of the company, the entrepreneur said, "My vision is to lead the race with the latest digital advancements. You blink your eyes, and innovations are happening. All I believe in is staying upgraded with the market trends, and creating content that will drive crazy traffic online." In the challenging times of the pandemic, 'Calciatori Ignoranti' has aced its game on social media by keeping the soccer fans updated with the latest happenings about the sport.
As far as events are concerned, the sports company might organize two soccer events in Rome and Milan later in September 2021. "It all depends on the situation of COVID-19. However, we strive to organize events with utmost safety and precautions", comments Luca. All in all, the sportswear brand has become a household name for the football community by offering high-end products and services under one roof. The pace at which 'Calciatori Ignoranti' has marched is indeed commendable, and there's no doubt that the brand has been exceptionally doing well even during the dire times of the pandemic.