WhatsApp Gives Users Access to Facebook Shops | Cross-Platform Shopping Made Easier

Urian B., Tech Times 23 June 2021, 08:06 am

WhatsApp will finally be giving its users the option to shop through the platform, giving them access to Facebook Shops. The cross-platform integration will reportedly make buying products easier as WhatsApp users no longer need to go to Facebook, and purchase directly from the app.

Facebook Shops on WhatsApp

According to the story by PhoneArena, online shopping has been growing in popularity over the recent years. This is especially true last year when social media platforms decided to start giving their customers even more shopping options.

Facebook is one of those companies as it has its very own Facebook Shops interface, which will be expanding to WhatsApp. With the availability of the Shop feature on WhatsApp, Facebook will be able to help more users monetize their content on the WhatsApp platform.

Mark Zuckerberg Announces New WhatsApp Feature

The article announced that users will be able to shop directly from Facebook Shops through using WhatsApp soon.

T echRadar reported that Facebook Shops, a popular feature that provides a number of small business owners the possibility of being able to sell their products on different Facebook-owned platforms, is reportedly going to expand its reach to WhatsApp.

Facebook CEO Mark Zuckerberg officially stated in a recent Live Chat Audio room that the company will start to make the whole process of discovering and buying products from Shops much easier for users. The details that were announced were also posted on Facebook.

He also noted that in a number of countries, businesses are expected to soon get the option to see their Facebook Shop via WhatsApp.

Facebook Shops has 300 Million Monthly Visitors

The official release date for this feature has not yet been released.

Businesses' Shops will basically be accessible directly from the platform, official Facebook page, or its official Instagram profile.

In addition to this feature, products are also automatically identified and even tagged in the feed. This will help users easily find them and simply purchase what they see and they like.

Facebook Shops was previously launched back in 2020 and currently has a whopping 300 million monthly visitors. The application also has 1.2 million active Shops users per month.

Facebook Shops WhatsAppp Feature

The article by PhoneArena noted that Facebook will also be introducing some better ways for users to discover Shops on Instagram through the use of ad solutions, as well as visual discoveries for different products.

Although there is no release date as of the moment, the mere fact that Mark Zuckerberg talked about this feature in a live video is enough to confirm that it is definitely coming. WhatsApp users will just have to wait until the feature rolls out to be able to shop through the app without having to move to a different social media.

Rest assured, it is not a rumor or a leak as the Facebook CEO himself has already announced the feature. This alone gives users enough assurance that the feature will be available in the future.

This article is owned by Tech Times

Written by Urian B.