Although feminism has made great strides in recent years, there is still a long way to go. Issues like the wage gap, fatphobia, and ageism surround the community, so we still need more activism when it comes to women's issues. CryBaby is a nostalgic brand specializing in 90s fashion that is strongly advocating for women's empowerment in 2021.
CryBaby was started by Esma Ilyas in 2018 when she was only 21 years old. Since then, the brand has exploded in a big way. They have over 300k followers on Instagram, and their clothes continue to set the style for women. They've also gotten a lot of brand support from celebrities like Ariana Grande, Maia Mitchell, Cierra Ramierez, Addison Rae, and Madison Beer. "All of the celebrities who wear our brand find our clothes themselves," Esma said. "We don't pay them to make endorsements, so it's extra special when they love our style."
One of the goals of Esma Ilyas and CryBaby is to empower women. "Women should be able to find the styles and clothes they like, and wear whatever makes them feel most like themselves," said Ilyas. "We aim to make everyone feel represented in our community." The brand is also working on a CryBaby community that will post weekly articles about self-love and self-care, as well as any other topics revolving around women that their audience wants to hear about. "I think it's a great way for women to increase their self-esteem and feel more empowered. Not everyone is talking about the specific struggles women face, and I can't wait to share that message with our favorite customers."
While women's empowerment is becoming more powerful, it's still important that women get access to communities where they can meet others and find their true selves. In addition to amazing fashion, that's what CryBaby is out to provide.