If there's one thing that's certain in business, it's that digital marketing is here to stay. You could even go as far as to say that it's the very thing that gives life to companies these days. Try to imagine for a moment being the owner of a brand without any sort of online presence, and you'll get the idea.
Apart from fueling the growth of thousands of businesses, digital marketing is also drastically transforming the lives of people who know how to take advantage of it. One such individual is Leo Alhalabi, founder and owner of LGT Digital, an eCommerce-specialised digital agency based in Melbourne.
So, where did it all start for the young entrepreneur? Growing up wasn't the easiest for Leo, financially speaking. The memory of his father showing him the last five-dollar notes in his wallet and telling him "this is all I have" is still fresh in his mind to this day.
Bearing witness to the financial hardships his family went through, Leo couldn't just sit idly by while they fell deeper into financial stresses. At the age of 17, he finally decided to take matters into his own hands and took charge of his family's financial future.
Leo would have had a promising career in engineering if finished his degree, but ultimately, he decided against it. He had made a promise to his family, and while the degree would undoubtedly have come in handy, it wouldn't have solved the pressing issue of finances at home in the time frame he wanted. It was a gamble, but a roll of the dice that ultimately paid off.
Today, 25-year-old Leo is at the helm of a seven-figure business. And no, it wasn't through sheer luck; it was all hard work and commitment. Starting with no financial support or investment, he creatively bootstrapped his way to the position he now finds himself in. In fact, he video-documented his whole journey, showcasing his journey from a tiny home office, to the business he leads today. This video montage can be found on his Youtube channel in a video titled 'A Movie 4 Years In The Making'
It just goes to show what a hard-working business ethic and a good digital marketing strategy combined with unconditional love for your family can help you achieve. Everything Leo learned on his journey to success he passed onto his passionate team of specialised eCommerce digital marketers at LGT Digital.
Leo and his team already managed to build up an impressive portfolio consisting of eCommerce brands from all over the country. They are growing fast and continue to help established businesses as well as promising startups to scale their sales through paid media and content creation.
The first part of the agency's name is actually an acronym. It stands for "Let's Grow Together," and it's the core principle they rely on to establish productive business relationships that will mutually benefit both parties involved.
LGT Digital also has a rigorous client onboarding process when it comes to choosing their eCommerce partners. Everything has to fit in line with the agency's policies and ethics; otherwise, they won't shy away from turning down a business that doesn't meet the criteria.
If you're interested in learning more about Leo Alhalabi and his work, head over to LGT Digital's website.