Xbox All-Access is being promoted in the most nostalgic way possible.

If you've seen a video floating around of 90s R&B group All-4-One singing an Xbox-themed remix of their classic hit "I Swear," then you've been graced with a rather curious marketing ploy by Xbox, writes IGN. The video was made to promote the Xbox All-Access subscription.

The video reimagines All-4-One's chart-topping song as "It's All There," and the lyrics are actually cleverly done. They're singing about the perks of going for an Xbox All-Access subscription, which gives users a new game console and a Game Pass Ultimate sub for a monthly fee.

You can watch the video here, and it has a lot going for it to make it very memorable. All-4-One performs the song in a variety of very 90s-inspired outfits like all-white suits and colorful jackets; you know, typical boy band fare. The settings also look very era-appropriate, as well as the color-grading:

There's even a story, too, involving a woman who upgrades from her old Xbox One to a brand-new Xbox Series S, while All-4-One serenades the viewers with dramatic camera panning, smoke machines, and basically everything you could expect from a 90s R&B music video. For the younger generation, it's going to look retro. And for the older ones who grew up to this kind of music, it's going to bring back a lot of good memories.

If you're interested in getting Xbox All-Access, here are the packages you can try, according to Pocket-Lint:

  • $23.99/month for 24 months (Xbox One S 1TB, Game Pass Ultimate)

  • $24.99/month for 24 months (Xbox Series S, Game Pass Ultimate)

  • $34.99/month for 24 months (Xbox Series X, Game Pass Ultimate)

Read also: Microsoft Loses Xbox Gift Cards Worth $10 Million in Online Scheme

Xbox: The Resurgence of the Generation

Microsoft is doing a lot of good things for their Xbox brand, and the future is bright. The silly 90s music video is just one part.

Remember E3 2021, where a lot of gaming news outlets considered Xbox as the ultimate winner of the showcase? That's because Microsoft is bringing a lot of Xbox content to more people than before. In fact, they even want to reach those who don't even own a console in the first place. In total, Xbox wants to bring its services to  3 billion players worldwide.

Aside from that, the Xbox Series X itself is likely going to get a major software upgrade. Earlier this year, AMD launched its FidelityFX Super Resolution (FSR). Given that the Series X runs on AMD hardware, the console will also get FidelityFX. Microsoft themselves confirmed this.

But of course, not a lot of people can get their hands on a Series X or Series S console. That's where Xbox All-Access comes in. All you need to do is pay a monthly fee, and you'll get either console (or the still great Xbox One S from last-gen) complete with a Game Pass Ultimate subscription. Now that's a deal that's hard to pass up.

Related: Xbox Boss Throws Shade at Sony for its Strategy Involving PC Releases

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Written by RJ Pierce

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