Generous, online fundraising tool developer teams up with leading online gift registry platform MyRegistry.com to allow people to celebrate gift-giving occasions to donate to nonprofits of their choice.
In a press release from Generous, it announced its new partnership with MyRegistry.com. Well-wishers can now buy gifts for newlyweds, soon-to-be parents, or anyone celebrating a traditional gift-giving occasion and make a nonprofit donation under their name.
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Making Celebrations More Meaningful
To make gift-giving more "community conscious," the Generous and MyRegistry.com partnership has created an easy and convenient method. When engaged couples, expectant parents, or other celebrators set up their gift registry page on MyRegistry.com, they can now add nonprofit organizations and charitable groups - with more than 1.6 million groups available on the platform - together with the gifts that they're hoping to receive for their respective events.
When the gift-givers visit the setup My.Registry.com page to select and purchase their gifts, they are also allowed to donate to the nonprofits and charities registered by the celebrators.
Generous says in its company statement that the innovative partnership would equate to millions of dollars in donations from users of the platform to nonprofit organizations across the country and around the world.
"People today, especially young people, want their purchases to have a positive social, economic or environmental impact - it's the rise of the conscious consumer," explains Generous CEO Ross Buntrock. "Our new partnership with MyRegistry.com provides this opportunity to have a positive impact on the globe at the same time you are honoring your friend with a gift. And the nonprofit recipient not only receives the benefit of a financial donation, but also the opportunity - if the donor agrees - to add another name to their mailing list and thereby grow their roster of donors for future asks."
Citing the success Facebook had with its birthday fundraisers, which allow birthday celebrators to invite their friends to donate to a nonprofit of their choosing, Buntrock is optimistic that the Generosity and MyRegistry.com partnership will have a significant impact.
Together, Generous and MyRegistry.com also launched support for in-kind donation wish lists for nonprofit organizations. The gift registry platform currently hosts nonprofits that conduct holiday toy drives, back-to-school drives, and a lot of other initiatives.
About Generous
Generous was a tech startup in Nashville, Tennessee, in 2019, intending to make charitable donations easier, more accessible, and more impactful. It started with developing personalized giving recommendations and connecting donors with companies willing to match their donations. Since then, Generous has worked to offer highly secure methods of donating online and tracking all donations made in a single location, making it easier to collect the relevant data in deducting charitable donations from income tax obligations.
About MyRegistry.com
Originally launched in 2005, MyRegistry.com has established itself as the global leader for Universal Gift Registry services, giving its hundreds of thousands of users the power to create an easy-to-manage list for any gift-giving celebration - weddings, baby showers, bridal showers, birthdays, the holidays, and more.
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