4 Benefits of Single Sign-On Technology for Your Business
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Thanks to the growth of remote working, more businesses now operate on the cloud. Furthermore, clients and customers now expect easy access to resources from anywhere and on any device. Large companies with thousands of touchpoints operating under various labels understand that handling all of these puts additional strain on their IT departments.

One form of technology that has emerged as a solution to these issues is Single Sign-On (SSO). SSO is an authentication process that allows users to log on to multiple independent applications with just a single set of login details. Thanks to this technology, people can access a full range of applications via a single login regardless of the platform, technology, or domain. If you are toying with the idea of implementing a single sign-on for your business, here are some of the main benefits of the technology:

Increases Productivity

We all know how frustrating it can be when you've forgotten a password. In a high-security work environment, password recovery may even require a call to the IT department, which steals time away from both employees. With SSO, you can reduce the number of support calls and improve the user experience for employees and customers alike. SSO is also great in terms of security as one set of login credentials can be used on all devices without risking security.

Reduces Password Fatigue

Traditionally, security professionals have insisted on people having unique passwords for each portal in order to prevent cybercrimes. This means that users are required to remember dozens of passwords for personal and work purposes. Understandably this leads to password fatigue. For a company, more passwords mean more problems. For example, if a customer struggles to log in to your site, they will often end up abandoning their cart and trying another alternative. This isn't very good for business.

Streamlines User Experience

Improving user experience is one of the best benefits of SSO. People demand streamlined services because time is precious. With SSO, repeated logins aren't required, which speeds up their experience. In turn, this helps build customer loyalty for the business and encourages sales too.

Combines With Risk-Based Authentication

If you already operate using Risk-Based Authentication (RBA), SSO provides an extra level of security to your IT infrastructure. Combining SSO with RBA allows your IT security team to monitor user habits and spot unusual user behavior. For example, multiple login failures or unfamiliar IP addresses. You can also add extra features which allow for extra identification verification. This combination of technology can make a big difference when it comes to reducing cybercrime, damage to your website, or utilizing IT resources.

SSO has numerous benefits when it comes to your business. It both serves to make your business operations more productive and simultaneously improves customer experience. Moreover, it is great for the bottom line in that it helps encourage customer loyalty, reduces cart abandonment, and saves you on IT costs. Incorporate SSO onto your website or platform as soon as possible.

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