Entertainment company Waverider and esports organization Galaxy Racer (GXR) have announced their global partnership, developing content and merch from GXR talents such as AboFlah, Dyler, Naji Elqaq, and more.

The new partnership will empower Galaxy Racer to create more exciting products and develop new ideas for its growing roster of popular content creators. GXR will be utilizing the Waverider expertise in terms of design and storytelling and together, the two will be treating fans with access to an all-new range of products and experiences: merchandise, apparel, and stories told through animation, manga, comic books, and more.

Waverider
(Photo : Waverider)

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About Waverider

Waverider is a new IP content creation and management company that focuses on pop culture and entertainment materials. It aims to build a new style of products and experience for consumers. The rising IP company is led by its CEO, Arafaat Ali Khan, who is also the co-founder of Middle East Film and Comic Con — the largest pop culture convention in the region, currently based in Dubai. Together with Ali Khan is company President Guenther Hake, an entertainment industry veteran who brings with him unparalleled wisdom, experience, and creativity from working with global entertainment giants The Walt Disney Company, Oriental Dreamworks, and MINDstyle. Together, these two will be steering the up-and-coming entertainment company across the physical and digital spaces.

Furthermore, Waverider has enlisted a strong creative team, headed by renowned artist Des Taylor. The UK-based artist has worked with a variety of popular franchises such as the DC Bombshells, Star Trek, Archie Comics, and Dr. Who. Now, he'll be bringing his unique artistic style to help Waverider realize its vision of creating its own style and imprint in the art and pop culture world.

"We're really excited to be working with Galaxy Racer and its diverse set of creators to create products and stories that are not only authentic, but truly reflect the creators' aesthetic, ethos and style," says Arafaat Ali Khaan on the new partnership. "We're confident that the fans will be seeing a side of these content creators that will blow their minds!"

About Galaxy Racer

Galaxy Racer is a rapidly-growing global esports organization and lifestyle company from the United Arab Emirates. It now has the largest presence in the Middle East and in Southeast Asia in terms of esports and content creation. Its diverse and international roster has 11 teams and 20 content creators across more than 20 countries, which has a total reach of more than 160 million followers and rakes in more than a billion monthly views. 

Tracing its origins in the competitive gaming scene in 2019, Galaxy Racer has already established a solid foothold, with its teams gaining top positions across the largest games of today, including CS:GO, DOTA 2, PUBG Mobile, League of Legends, Call of Duty: Mobile, Fortnite, Rocket League, and more. 

"We're delighted to be partnering with a company with the leadership of Waverider," said Galaxy Racer CEO Paul Roy. Expressing awareness for the existing market gap for new products and stories, Roy expressed trust that Waverider has the "vision and expertise" to create what their fans sorely need. 

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Written by Mark B.

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