T-Mobile is continuing to pursue the "uncarrier" revolution with the aim of luring even more customers from Verizon, AT&T and, most of all, Sprint. The carrier is said to have overtaken the latter and aims to widen the gap even further with the launch of its new plans that customers can get their hands on starting on Jan. 25.
Dubbed Simply Prepaid Plans, the offer has three options that customers can choose from. At a starting rate of $40 a month, customers can get unlimited data, talk and text and up to 1GB of 4G LTE. The same unlimited data and talk and text are offered for the monthly plans of $50 and $60 except for the fact that one offers up to 3GB of 4G LTE while the other includes up to 5GB of 4G LTE. Of course, the same rule of the "the higher the data, the more you pay" applies in the new plans.
Compared to Sprint's prepaid plans, T-Mobile's plans are priced a few dollars higher. Sprint offers the same 1GB data and 3GB data, but they are priced at $35 and $45 respectively. The next plan is set at 6GB of data, which is higher than what T-Mobile offers. It's cheaper too as it charges $55 a month. However, there are some caveats. One of these is the video streaming feature on Sprint's prepaid plans as it is said to be limited to the carrier's 3G networks. Customers also get charged with overage fees when they go beyond their plan allotment in Sprint.
T-Mobile's Simply Prepaid Plans seemed to be stripped off some features of the current Simple Choice offerings. These are Music Freedom, Simple Global and Data Stash. The speeds also seem to be restricted even when wideband LTE is available in an area. With the new prepaid plans, customers are restricted to a maximum of 8Mbps.
The restriction could be credited to T-Mobile's "policy" of not charging their customers with overage charges even when they exceed their data plan. When they do, the only thing that happens is that their speed will be slowed way down.
It has long been known how T-Mobile is determined to unseat Sprint as the third largest carrier, which "Un-carrier" advocate, CEO John Legere of T-Mobile, just might achieve in the not-so-distant future.
"There's a reason the Un-carrier continues to be #1 in prepaid, and it starts with our willingness to break the rules and give customers better choices," said Legere. "We will never stop eliminating customer pain points. The 1.2 million net new prepaid customers who joined T-Mobile last year already see that value, and we have no plans to stop there."