Apple dominated the teen tech market, a new study claims. This means that young users prefer the giant tech firm's products, such as iPhones, AirPods, and Apple Watch.
The new iPhone 12 and iPhone 12 Pro on display during launch day on October 23, 2020 in London, England. Apple's latest 5G smartphones go on sale in the UK today. The iPhone 12 Mini and iPhone 12 Pro Max will be available from November 13.
For the past few years, the manufacturer's smartphones and other gadgets have always been among the most in-demand products in the technology industry.
Now, Piper Sandler, an American investment bank, conducted new surveys. The fintech firm undertakes two surveys to see what gadget brand teenagers in the United States prefer every year.
The last one, which covered 2021, showed that Apple is still the most preferred brand by young users.
Apple Dominates Teen Tech Market
According to Apple Insider, the latest Piper Sandler Spring 2022 report revealed that Apple dominates the teen technology market.
The Apple logo is seen on the window at an Apple Store on January 7, 2019 in Beijing, China. Apple Inc. lowered its revenue guidance last week, blaming China's slowing economy and weaker than expected iPhone sales, as the company's chief executive officer Tim Cook said in a letter to investors the sales problems were primarily in its Greater China region that accounts.
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Based on the findings of the fintech firm, more than 87% of the 7,100 teenager participants own an iPhone, with iPhone 13 covering 23% of the teen ownership. These young people are located across 44 U.S. states.
Last year, Apple's advanced smartphone showed almost the same result, with 86% of teenagers owning the product.
Meanwhile, Apple Watch is also among the most preferred gadgets of young people in the United States, with 34% owning the smartwatch.
Aside from iPhone and Apple Watch, 72% of American teens also own a pair of AirPods. This shows that the giant gadget creator is attracting more young users as the years go by.
Why Teens Prefer Apple Gadgets
BGR reported that Samsung and other Apple competitors are also gaining traction for teenager users. But, all of them are still far away when it comes to the Apple product demand percentages.
One of the main efforts made by Apple that attracted a lot of young users is its advertising style. Back in 2020, its iPad commercial became appealing to teenagers.
After that, the tech firm became attuned to the young culture. If you want to see further details about why young users over other brands prefer Apple, you can view this link.
Recently, Ming-Chi Kuo claimed that the upcoming foldable iPhone might be a combination of the Apple handset and tablet.
Meanwhile, three Apple MacBooks are now obsolete.
For more news updates about Apple and other giant gadget makers, always keep your tabs open here at TechTimes.
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Written by: Griffin Davis
