The famous sound effect of Netflix for its opening billboard got a big break when the company decided to make it an editorial website that would bring everyone a backstage pass for its content. However, five months later, the streaming company decided to ax the entire webpage to several reports, with Netflix confirming this new change.
Netflix Tudum Shuts Down After 5 Months of Operation
Netflix app
After releasing Netflix's investor reports for the Q1 2022 earnings, it announced a piece of sad news that is affecting both fans and its employees under the department. After five months of its operations, Netflix is shutting down its Tudum website (via Tech Crunch) with no possible revival or news of it coming back for everyone's entertainment needs.
The company did not expand much on the reason for its shutdown, but it only shows that the company did not give the publication to grow, and it may be because of losses it incurred for the quarter. Media websites and entities like the Tudum may take years before it soars into an established one, but it did not reach that point for the company.
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No More Backstage Passes, Editorial Insiders
There are no more backstage passes, and editorial insiders will look into Netflix Originals and other companies' offers. It seems that it will stick to its social media platforms to promote and talk about content, but not so much on its unique take on reporting and showcasing what it offers.
The recent Q1 2022 report of the company focus on its loss of streamers reaching 200,000, and the company incurred revenue losses that may result in Tudum seeing an ax from Netflix.
Netflix and its Offers
Netflix is trying something new for its platform, and it is the change to ad-supported viewing for cheaper prices that the company would see partners insert in between videos. The new subscription plan is a bid by the company to invite more people to stream on their platforms, and it will focus on gaining new subscribers that aim to save money.
It follows the footsteps of Spotify, YouTube, and other streaming platforms available now.
Another offer by the company is to create an entire media franchise with the famous card game known as "Exploding Kittens." The company will bring a game by April via the Netflix Games platform and a series that will stream on its website by 2023.
Netflix's "Exploding Kittens" already assembled and announced its cast to play the cats in the series, with Tom Ellis leading its show.
Netflix tries to push forth many offers for everyone now, but it would go on without its editorial website that has fans globally and tune in to its releases.
Netflix did not expand much on why it shut down the Tudum website, only confirming several reports that it is no longer continuing after five months since its initial release.
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Written by Isaiah Richard
