Twitter Bans MyPillow CEO Mike Lindell Anew For 'Ban Evasion'

After Twitter's initial ban on him last year for spreading misinformation about the 2020 US presidential elections, MyPillow CEO and avid Donald Trump supporter Mike Lindell was once again banned from the social media platform after making a return. 

The ban, according to BusinessInsider, is due to Twitter's "ban evasion" policies. He created a new account and posted this message:

"Hello everybody, I'M BACK ON TWITTER. My only account is @MikeJLindell! Please RT and FOLLOW to SPREAD THE WORD." 

Aside from the message, Lindell's tweet also apparently included a video proving that it is, in fact, him who owned the account. Here's what he said in the video." 

"All those other ones are fake accounts and they've been using my name out there, so we started this account. Please share with everybody you know, let everybody you know, so we can get the word out at Twitter in case they do take it down. Thanks a lot for helping out." 

But around three and a half hours after posting the tweet, the MyPillow CEO's new account was suspended permanently. As previously mentioned, him creating a new account was a violation of Twitter's rules on ban evasion. 

Those rules state that nobody can circumvent permanent suspensions in any way, due to their "severe" violations of the platform's rules. This includes Twitter having the right to permanently suspend any other account that they believe is the same owner or entity who created it in violation of the social media platform's earlier suspension. 

Lindell has been permanently banned from Twitter since January 2021. His ban was due to continuously spreading false claims of election fraud since November 2020. He's also reportedly used his account to ask former president Trump to do things like "impose martial law," or calling the victory of current president Joe Biden the "biggest election fraud in history," as reported by Vox. 

Months after getting banned, he attempted to launch his own social media platform called "Frank" which has still not taken off to this day. 

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The Reasons For Lindell's Brief Return To Twitter 

It is now known whether Lindell was well-aware of Twitter's ban evasion policy. But as the original Business Insider report says, he decided to rejoin the platform because there were other accounts pretending to be him. 

He says that he put up the new account to let people know that none of the other accounts using his name are legitimate. Aside from that, he also mentioned that he's still working on his own platform, Frank Social, which as of April 2021 is not really working as intended according to CNET. 

Either way, this latest high-profile Twitter ban is the first since the social media giant was purchased by Elon Musk for $44 billion. With the purchase, Musk plans to take Twitter private - meaning its shares will no longer be traded on any stock exchange moving forward. 

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Written by RJ Pierce