EDITOR'S NOTE: An Amazon spokesperson reached out to us to clarify the news regarding Amazon sharing data with its advertisers. The spokesperson refuted this claim, which was reported by Bloomberg, the source we included in this story. To clarify things to our readers, our first-hand source from Amazon said, 

"Store Analytics does not share any personal information. Only aggregated and anonymized insights are shared with brands."

The spokesperson also said there is "an opt-out available for shoppers if they prefer. To know more about how Store Analytics works, visit this web page: https://www.aboutamazon.com/news/retail/amazon-launches-new-physical-retail-store-analytics-service?tag=techtimesaf-20

Amazon's cashierless tech will soon share user data with advertising companies, as well as brands. This means that your information will be disclosed to other companies. 

(Photo : Photo by Leon Neal/Getty Images)
A customer films the shelves of the UK's first branch of Amazon Fresh, on March 04, 2021, in the Ealing area of London, England. Shoppers at the Amazon Fresh store.

The e-commerce giant launched it is so-called "Just Walk Out" tech to allow shoppers to pay for the items they buy in Amazon's physical stores. 

Thanks to this innovation, Amazon consumers were able to shop without making any physical contact with the cashiers since they could pay for their items online. 

But, Just Walk Out's sudden change may actually concern some people, especially those who value their online privacy. Here's why. 

Amazon's Just Walk Out Tech To Share Your Data! 

According to Bloomberg's latest report, Amazon confirmed its data sharing plan on Wednesday, June 29. The retailer explained that if this action is proven effective, it can help regain the amount it used to create the cashierless tech. 

(Photo : Photo by NIKLAS HALLE'N/AFP via Getty Images)
A sign reading "Just walk Out Shopping" is pictured next to a display of fresh fruit and vegetables inside Amazon's new Amazon Fresh store in Ealing, west London, on March 4, 2021.

Also Read: Amazon Prime Day 2022: Get the Best Out of the Sale-Here's How to Avoid Psychological Tactic

Amazon added that it will do this using its new physical retail analytics service called "Store Analytics." 

"Store Analytics provides brands with aggregated and anonymized insights about the performance of their products, promotions, and ad campaigns in Just Walk Out technology," said the e-commerce giant via its official blog post. 

The company also said that the user information acquired by the Amazon Fresh and Amazon Go stores, which rely on Amazon Dash Cart tech, will be shared with ad companies as well. 

But should you really be worried about the latest data sharing plan of Amazon?  

What User Information Will Amazon Share? 

When it comes to the shared user data, Amazon said that the information included in the latest Store Analytics service are those that tell how consumers ended up with the items they purchased. 

Brand and advertising companies will also disclose details about the number of products.

Amazon said this would help their partner ad firms know the appropriate advertising campaigns and promotions they need to send to consumers. 

Meanwhile, Amazon Prime members are expected to receive 25 new games in July. 

On the other hand, rumors claimed that there would be a second Amazon Prime Day this 2022. 

For more news updates about Amazon and its upcoming activities, always keep your tabs open here at TechTimes.  

Related Article: Amazon Launches Store Analytics to Provide Brands Insight fo Their Product's Performance in Physical Stores

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Written by: Griffin Davis