Aston Martin is finally upgrading its infotainment system, as reported by TechCrunch. Starting this spring, the company will roll out new infotainment systems with the arrival of their new next-generation sports vehicles.
(Photo : Finnbarr Webster/Getty Image)
CHICHESTER, ENGLAND - APRIL 08: The company badge on the 2002 Aston Martin Vanquish, first owned by actor Hugh Grant, at Goodwood Motor Circuit on April 08, 2022 in Chichester, England. The 1956 Albatross MkIII Super Sports Runabout, once owned by the Duke of Edinburgh, has estimated value of £20,000-£30,000. Also up for sale is a 2002 Aston Martin Vanquish first owned by actor Hugh Grant, which has an estimated value of £58,000 – £65,000.
Aston Martin has never prioritized infotainment, being an independent company with a small budget, they put more focus on performance and luxury touches. As a public company with most of its shared owned by several investors, including Mercedes-Benz, they don't really have the kind of financial backing that other luxury cars do today.
In fact, the automaker has relied significantly for years on its partnership with Mercedes-Benz. Now, the company is ready to swap its trackpad controls for touchscreens. The reason is that Aston Martin sees how a growing number of consumers are now more reliant on sophisticated dashboard electronics.
Also Read: Aston Martin Unveils All-Electric RapidE Sports Car Concept With 1,000 Horsepower
What to Expect
So, what can you expect from Aston Martin's new infotainment system? The new system will feature a "far more state-of-the-art" user experience and user interface. Also due to their launch of the the DBX, which was the company's first SUV, it showed them a new type of customer. Since SUVs are purchased by daily drivers who are focused on usability and comfort, infotainment comes to the forefront.
When it comes to the screen size, Aston Martin hasn't divulged specific details yet. Also, you shouldn't expect domineering touchscreens as HVAC functions will still use buttons as well as the drive mode selector in the center console.
The screen size will be bigger than the 10.25-inch display in the DBX. However, the company made it clear that they are not focused on the screen size because a driver's eyeline is only in a specific area.
The company also emphasizes that being a luxury carmaker, they will put more focus on the quality of materials in the cabin. This is also why they plan to retain some of their knobs and buttons.
"People expect the jewelry of the car. Our switches are milled from solid metal that's cold to touch, and that's part of the experience in the luxury sector. People love the smell of the leather, the touch of the cold switches in the morning. That's part of the sensory experience that says, 'I'm in my Aston today, and this is a nice place for me to sit,'" said Alex Long, the head of product and market strategy for Aston Martin.
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Written by: April Fowell
