Massive volumes of unstructured data are produced every minute. It's extremely difficult to manage and analyze this data to identify what is pertinent. But with text analytics tools, businesses can automatically derive insights from a wide range of unstructured data, including but not limited to social media posts, survey responses, live chat, and other text.

As technology and context evolves, the demands and channels of expression for your customers, users, and staff will change. The advantage of text analytics is that you are not restricted to a specific form or type of media as long as the data can be translated into text. To help you discover the right solution, we have carefully sorted the top 5 best text analytics tools below.

What Is Text Analytics?

Text analytics refers to the automated system that converts a vast amount of unstructured text into statistical data to discover insights, tendencies, and patterns. This process often comes with data visualization tools to help businesses comprehend the narrative behind data to make informed decisions.

Why Is Text Analysis Useful?

There's no doubt that your company has access to a plethora of data sources containing input from clients, consumers, workers, vendors, and others. This unstructured data holds the key to accomplishing your customer experience objectives. However, correctly evaluating this data necessitates specialist solutions.

This is where text analytics tools can help. This technology automates the qualitative evaluation and visualization of unstructured text data. Consider compressing all information into a single complete data set that can provide insights into how you can improve your goods and services.

Best Text Analytics Software

The best text analytics software enables your company to understand more about what customers say, think, and feel as they interact with your offerings. Some of them even offer more.

#1 Thematic

Thematic is a feedback analysis platform used by leading companies like LinkedIn and DoorDash to improve products, experiences and customer value. Powered by AI, Thematic rapidly makes sense of feedback at scale, empowering decision-makers with specific insights to act on pain points and opportunities. You can add data from all feedback sources, for the full customer picture.

Use Thematic to identify what matters most to your customers and track the impact of decisions made. Discover new and emerging issues, not just those you're already aware of. There's no need for manual coding or training of models. It's easy to tailor themes to add expert nuance, so you're up and running with accurate themes within days, no matter how technical your product is.

Get a strategic view, and dig deeper for specific understanding, using interactive data visualizations. Combine, demographic, behavioral, and account data to help prioritize initiatives and see the ROI for specific segments. Close the loop with custom workflows, so every decision maker can take the right action, with relevant and timely insights.

Key Features and Benefits

• Analyze customer and product feedback from all sources

• Discover emerging issues in real-time, and address them before they cause churn

• Uncover specific and actionable insights, tailored for product, operations, CX, marketing and executive teams

• Identify the root causes of churn, LTV, NPS declines and what to do about it

• Get the full customer picture, without the limits of a pre-defined model

#2 RapidMiner

RapidMiner helps you get the most out of your data. This text analytics solution is one of the most significant platforms you'll need to deploy models where they'll be most beneficial. It is also to assist your team in creating trust in forecasts, regardless of how your team is formed or how advanced your data science efforts are.

You may use their visual workflows to serve as a single point of truth for your operations, bridging the gap between automated data science and embedded code notebooks. Within the platform are fully automated data science features that are entirely accessible to non-coding domain specialists while also increasing productivity for experienced data scientists. Solutions can also be created in a fully integrated notebook ecosystem and packaged for reuse inside drag-and-drop operations by data scientists.

RapidMiner integrates with your existing systems, can be installed anywhere, and is scaled to meet any demand. Together with the ability to simultaneously protect your data and give you complete control over who can access projects, it also covers the Full Analytics Lifecycle, beginning with data engineering and ending with trust and transparency.

Key Features and Benefits

• Automated text analytics software

• One platform for your team

• It comes with true team transparency

• Supports full lifecycle of text analysis

• For businesses, personal purposes, and data scientists

#3 Chattermill

Chattermill is a unified customer feedback analysis company that serves the world's fastest-growing businesses. It's one of the best text analytics tools for gaining a competitive advantage by integrating, measuring, and analyzing all consumer input in real-time.

With an easy-to-use, unified platform, you can consolidate all feedback and consumer contact sources into one spot. Utilize cutting-edge theme and sentiment AI to comprehend how customers perceive your product. Stay on top of developing subjects and learn what keeps them coming back. Filter and analyze your data's underlying layers of meaning to rapidly determine what's driving consumer experience.

Finally, you can use the indicators in your customer feedback to precisely discover and anticipate profit, engagement, and retention possibilities across all touchpoints. Every customer care conversation can also yield AI-powered insights. This analyzes all of your customer support data in real-time to improve the quality of service and access more valuable insights.

Key Features and Benefits

• Easily captures useful unstructured data

• Uses novel themes and intelligent AI in the process of text analysis

• Interprets and scales your customer feedback

• Offers insights so you can reflect on your work operations

• Can analyze customer support conversation in real-time

• Drives revenues, and ensures customer retention

#4 Forsta

Forsta is one of the leading text analytics tools, packed with features to provide reliable information and deeper insights. They believe that if anything is quantifiable, it is insightful. With that, they help process every gained input from any audience, from small teams to global communities. Or they use tailored surveys or monitored online dialogues. You can simply take the information you need from any touchpoint or channel.

This text analysis software consolidates all of your data on a single platform, so you can take a better view of human stories behind the numbers. Use powerful analytics tools to explore, filter, and classify everything to find the answers you need. They also effortlessly display your thoughts on screen. Forsta makes creating all your presentations, reports, infographics, and graphs simple. As a result, you may present your facts as a full, captivating tale.

Get the appropriate information to the right people so they can respond accordingly. Use automation tools to make it quick and easy. Then, integrate all the tools needed to help everyone use Forsta effectively.

Key Features and Benefits

• Lets you get all the data you need from different touch points or channels

• Analyzes all textual information into one unified platform

• Visualizes your data to gain a better view of your customer feedback data

• Access automated actionable tools to keep up with your data

#5 Kapiche

Significance of consumer feedback is hidden deep inside text data from various sources. This is where text analytics companies like Kapiche can help you. Access this wealth of data from any source for any relevant consumer insights that your business can truly use. It receives feedback from a variety of sources. You won't have to spend many days and weeks examining data with no solid solution for how to improve your customer experience.

Mechanical coding and trained business models only provide half of the picture. However, you can use Kapiche's unmapped data technology to automatically identify these emerging themes, allowing you to remain ahead of your consumers. Kapiche impact scores show you exactly how to enhance customer experience. Quickly identify the client concerns that must be prioritized and comprehend how resolving these will improve your scores.

Using the Kapiche timeline application, you can monitor the impact of your business decisions on customer experience. The Kapiche Quadrant Chart will show you how different themes or consumer groups perform in real-time, allowing you to prioritize activities accordingly.

Key Features and Benefits

• It comes with a customizable and easy-to-use unified dashboard

• Get insights from customer feedback in real-time

• Lets you dive further to explore your understanding

• Provides actionable and valuable insights

• Keeps up with everything, including CX support

Final Thoughts

Text analytics has advanced to a new level, assisting in the discovery of hidden meaning in text messages and material created by individuals in their daily lives. In general, it provides you with unique social listening functionality. By using our top 5 best text analytics tools, you can pin down positive and negative matters via structured and unstructured data across various channels and customer review outlets. Given the numerous advantages of text analytics, you are set to expect more substantial customer service with a high Net Promoter Score and a tailored identity that establishes your brand.