A new smartphone market report reveals Apple is dominating as iPhones represented nearly half of the new device activations in the fourth quarter of 2014.
The report, from Consumer Intelligence Research Partners (CIRP), surveyed a sampling of 500 consumers who bought new smartphones phones in the fourth quarter of 2014.
Josh Lowitz, CIRP partner and co-founder, points to the obvious in explaining Apple's "dominance" in the fourth quarter of 2014: Apple's surge was fueled by the launch of the iPhone 6 and 6 Plus in September.
"Apple had virtually double the sales of Samsung, and five times that of LG. No other brand accounted for as much as 5 percent of U.S. sales," says Lowitz. "The Amazon Fire and Blackberry smartphones registered slight share, which we attribute to random sample fluctuation as much as actual sales."
The report found iPhone activations nearly doubled from the previously quarter. Apple smartphones accounted for about 28 percent of new activations in third quarter of 2014.
The research firm says about 86 percent of new activations came from current iPhone users upgrading to new devices, which illustrates the ongoing allegiance of Apple fans.
While Samsung is still top dog overall in the mobile market, the Galaxy maker's handsets accounted for just about 26 percent of new activations in the fourth quarter.
Things were a bit rougher for LG in the the fourth quarter as it fumbled about 18 percent of its customers into Apple's hands, states the report.
Apple's next financial earning report will be on Jan. 27. In related news, Apple is considering adding an "S" to upcoming device names, according to reports. The iPhone 6s and 6s Plus supposedly will be fitted with 2 GB of RAM, doubling the temporary storage space of their earlier handsets.