Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized.

Tracking website visitors isn't just about knowing what pages they viewed. It also identifies how these visitors react to website content. Companies can collect accurate information about their visitors using the best website tracking software. This can help your business identify leads to follow up on.

What Happens During Website Visitor Tracking?

You can record how users interact with your site during website visitor tracking and visually represent that activity. The data can assist you in better understanding an individual user's activity on your site. And in the process, it helps you identify possible inefficiencies and optimize the user journey.

How Can I Track Website Visitors?

Now, you may ask yourself, "how can I track my website visitors?". First, you will need a website traffic tracking software that does more than just website visitor identification. This solution can help you optimize your site until you decide to follow up with leads. Using our top 5 website visitor tracking software, you'll know how to track website traffic and improve user experience.

#1 Visitor Queue

Visitor Queue is a B2B website visitor tracking solution with built-in lead generation and website personalization features that seek to supply your sales team with leads. With the help of Visitor Queue, you can identify your website visitors and give them a pleasant user experience.

You can track website traffic and identify the name, contact information, and user data of businesses that visit your website using Visitor Queue's lead generation services. Cold calling and guessing who to contact are no longer needed. Instead, they provide your sales team with hot leads who have previously expressed an interest in your products or services.

Key Features

• Easy to set up: Visitor Queue is simple to activate and install. Its tracking script enables your site to start tracking visitors in minutes. All you have to do is place the tracking script into your website's header, and you'll get data almost immediately. Their dedicated customer support team is available to assist if you require assistance along the way.

After completing the setup, you will begin to receive near real-time leads. This way, your sales team can contact them immediately rather than letting a lead get cold.

• Uncover website visitors: Visitor Queue comes with the best website visitor identification. You can find out who the decision-makers are at the companies that visited your website. You can learn their name, job title, and department to properly frame your pitch. The information you collect can also come with a phone number, Twitter account, LinkedIn profile, and email address. Any anonymous IP address is immediately converted to a company name, too.

• Website Personalization: Unlike other website tracking software on the market, Visitor Queue lets you treat your website visitors uniquely with their new website personalization feature.

By personalizing your website, visitors will only see the most relevant information based on their firmographic qualities. You can personalize your website based on the visitor's industry, company name, domain, approximate employees, headquarter location, visitor location, source/medium, and more. Show them case studies, use cases, custom videos, and more based on their firmographic information. With this, you can quickly reduce your bounce rate and generate more revenue.

Your website visitors shouldn't have to look all over your site for the most relevant information. With personalization, you can display high-quality information on your site alongside an enticing call to action.

• Privacy and compliance: All acquired contact information is publicly available and complies with the most stringent privacy laws. You can guarantee that your company complies by leveraging Visitor Queue as your prospecting source.

• Multiple integrations: Manage your Visitor Queue leads in Salesforce and receive lead notifications in your Slack channels. Setup takes only a few minutes and is handled naturally by Visitor Queue. They also have a Zapier integration, allowing you to immediately link with 3000+ apps. Their REST API enables you to establish customized integrations and deliver leads where they need to go, removing any restrictions on the apps you utilize.

Advantages

• Simple to implement on your website

• Designed with the user in mind and offers devoted customer support

• Identifies known and unknown website visitors to generate real-time leads

• Obtains information about website visitors in a legal and compliant manner

• Provides your website visitors with a personalized experience to increase website conversions

• Ability to integrate with thousands of apps

• Develop custom integrations using the REST API

• Trusted by thousands of companies of all sizes, including Microsoft, Blackberry, Sketchfab, and more

Visitor Queue is a comprehensive B2B lead generation and website customization software with many advanced capabilities to improve your website visitors' user experience. This website monitoring software was created with the end user in mind. The essential features and benefits described above are only the tip of the iceberg. The best way to find all the data you need is to use Visitor Queue!

Fortunately, unlike some solutions on the market, Visitor Queue allows you to work with an infinite number of people. Moreover, its admin tools make managing all of your users a breeze. Start a 14-day free trial to see all of these features for yourself!

#2 Smartlook

Smartlook is a website traffic counter that also does website traffic analysis. Other significant features include analyzing user activity on websites and mobile apps.

Smartlook uses four essential analytical aspects to improve its website tracking services.

Heatmaps show you where users' cursors click, scroll, and move. Learn your unique visitors' journey across your site. From the minute they enter your site to the moment they exit. Then, event tracking allows you to track user behaviors. Ultimately, you'll need the funnel analysis to track users' progress through several indicators.

This set of features makes this software extremely adaptable, as it may assist marketing, product, UX, customer service, development, and QA teams in their daily activities. With this software, it's also easy to track website traffic. All it takes is a one-code snippet to be installed on your site. After that, you can begin proactively recording user behavior data.

Key Features and Advantages

• Website visitor tracking

• Discover how users engage with key pages

• Understand the complete user experience happening on your site

• Keep track of mission-critical user activity and behaviors

• Monitor important user flows, determine conversion rates, and find drop-off spots

#3 CIENCE GO Show

For unique website tracking software, consider CIENCE GO Show. It's one of the rare ones capable of assisting in identifying all anonymous website visitors. It supports you in taking action with your ideal prospects. You can get all the information you need, including employee count, revenue, type of industry, and more.

To better track website traffic, CIENCE GO Show allows you to establish behavioral and demographic criteria to classify prospects, which are automatically evaluated depending on their web activity. Only high-quality leads are displayed, and you can refine your findings using various filters. ISPs and bot traffic are eliminated instantly.

With patented real-time lookups and rapid integration with revenue team procedures, you can rely on new, accurate data. It collaborates with various team members to successfully follow up on leads. Plus, GO Show allows you to track and visually identify your target customer profile or previously anonymous visitors. Then, deliver ads to those prospects for lesser costs and effort.

Key Features and Advantages

• Use filters to track website traffic

• Helps you target prospects through various marketing initiatives

• Allows you to retarget previous website visitors

#4 Ruler Analytics

Ruler Analytics is a user-friendly website tracking solution that gives you a complete view of your customer journey. It monitors each visitor throughout numerous sessions, traffic sources, keywords, and other parameters. Besides tracking website visits, it also helps you generate leads for your sales team.

Ruler allows you to connect the dots between your leads and your website to help you build an accurate customer journey. Following the connection, Ruler sends the source data and conversion information to your CRM.

Ruler employs first-party cookies, which are used on your website to monitor visitors. Ruler's code is activated every time a user returns, matching cookie data to repeated guests. It may also track and aggregate future website visits, allowing you to understand your leads and consumers better.

Unlike some website tracking software, Ruler's code can harvest all the contact information a visitor leaves and combine it with the last session data. This way, it can give you more leads.

Key Features and Advantages

• Track website traffic

• It connects with your marketing efforts

• It helps you generate solid leads

• Can be used at multiple steps in your customer journey

#5 Google Analytics

The most common tool to track website traffic is Google Analytics. It reports on traffic statistics and data such as page views, sessions, time spent on specific pages, bounce rates, and other standard indicators.

It's an ideal option if you're just starting to track your website visitors since it provides you with all the free tools you need to evaluate data for your business, allowing you to make data-driven decisions.

Google's website traffic software helps you better understand your site and app visitors to improve the success of your marketing strategies, content, offerings, and more. You can use Google's unique insights and machine learning technologies to make the most of your data. It also integrates with Google's advertising and publishing solutions, like Google Ads and Google Search Console, allowing you to apply your insights to achieve commercial goals.

You will receive an overview of your site's vital signals. You can use it as a health monitor, checking the website regularly to ensure everything is functioning well. This overview is also helpful if you launch further studies into your website visitor statistics.

Key Features and Advantages

• Track website traffic and get audience reports

• See how website visitors behave on your website

• Compatible with Google products like Google Ads

• Provides website traffic information to see if your site is doing well

Last Words

From what we've learned so far, website traffic can translate to conversions. Conversions are achievable through efficient marketing strategies aimed at the target audience, turning them into sales. But before doing this, you must first rely on the best website tracking software.

Using the likes of Visitor Queue, Smartlook, or one of the other software mentioned on this list, you can track website traffic and see if your website is functioning as intended. Above all, it lets you cater to your website visitors personally, so you can keep them interested in your company and generate more leads to fill your sales funnel.