The 2022 global dropshipping market grew by 24% in 2022, reaching an all-time high of $196.78 billion. Entrepreneurs looking to capitalize on this growth search for the latest and greatest tools, but many find that the promises don't live up to the reality. Why Unified is a relative newcomer to the dropshipping platform market and it puts a brand-new spin on traditional dropshipping. CEO Robert Nikic explains what makes Why Unified different and answers dropshippers' most pressing questions about being successful.

What to Expect from the Dropshipping Market

Dropshipping growth set a new record in 2022, but experts believe it won't stop there. In fact, by 2023, the market will reach more than $243 billion, and by 2024, it will surpass $300 billion for the very first time. The growth is slated to continue into 2025, and the market value is expected to top out at more than $370 billion. Thousands of entrepreneurs are breaking into the dropshipping business every single year for an opportunity to capitalize on this growth. While the opportunities are plentiful, the competition is fierce, and the market will only become more competitive as its value increases.

As the global value of the dropshipping market increases, entrepreneurs will need to find new and innovative ways to sell their products. It isn't as simple as choosing a dropshipping tool and then sitting back as the sales roll in; successful e-commerce involves forethought, planning, and management. Dropshippers who hope to compete in the coming years must consider:

●       Brand identity. Every successful online brand has an identity, or persona, that defines it. Dropshippers who hope to remain competitive in a growing industry must develop their own brand persona with tools like identifiable logos and brand colors, congruent messaging, branded emails, and more.

●       Product offerings. Successful online retailers sell the products that consumers want. It's important to choose an industry or niche, then sell trending or popular products at competitive prices.

●       Marketing and traffic. The best website in the world won't help dropshippers sell products if people aren't aware that it exists. Social media marketing, search engine optimization, and smart email campaigns go a long way toward generating traffic.

●       Sales funnel development. Traffic alone won't sell products. A truly successful online retail store must develop a functional sales funnel to generate sales.

●       Customer loyalty. With a solid brand identity, great product offerings, exceptional marketing, and proper sales funnel development, it's possible to use upselling, down-selling, and cross-selling to facilitate repeat purchases - and that's where true success lies.

How Robert Nikic and Why Unified are Changing the Game

Robert Nikic is the founder and CEO of Why Unified, a dropshipping platform that provides entrepreneurs with the solutions to the most common dropshipping issues. We sat down with Robert to learn more about his take on dropshipping tools and how Why Unified is slated to be one of 2023's Fastest Growing Companies.

Question

People seem to be struggling with e-commerce. Is dropshipping dead, or is there something else happening?

Robert's Answer

"Looking at the figures, it's clear that dropshipping is far from dead, but, the dated method of dropshipping is infact dead. In fact, it's growing faster than many experts and analysts expected. Between 2020 and 2026, dropshipping will grow by more than 24%, and many analysts think the market will pass the $500 million mark as early as 2027. Dropshipping is experiencing incredible growth, so people who are on the fence about opening an online retail store should take the plunge now. The earlier they can build a name for themselves and start the marketing process, the better off they will be in the coming years."

Question

If dropshipping is thriving, why do so many dropshippers seem to struggle or even fail?

Robert's Answer

"In the time I've been involved in Why Unified, I've noticed that many dropshippers don't fully understand the risks that come along with dropshipping. Unfortunately, most of the tools and platforms being sold to new dropshippers promise to help them turn profits, but in reality, they just don't work or they're too complicated for someone brand new to e-commerce to use. The slow shipping times, poor quality products, unknown brands, high pricing structures, and low profit margins are significant risks.

The trouble is that the competitors - WooDropship, AliDropship, and others - don't address these issues. They give entrepreneurs the tools, but they don't explain how to use them, and the learning curve is steep. The products available through these platforms aren't well-known products, and they ship from overseas, which means the customers have to wait weeks for their orders to be fulfilled. On top of that, the pricing structures do very little to help drive sales. If a consumer can buy a product somewhere else at a lower price, they will buy it from a competitor. In the event that a visitor does place an order, the profit margins are so low that the dropshipper struggles to turn a profit at all.

In other words, people fail at dropshipping because the existing tools don't allow dropshippers to build and market a competitive store. Consumers want to buy products they can trust at prices that make sense, and they don't want to wait weeks for those products to arrive. I wanted Why Unified to make that a reality for dropshippers, and that's exactly what it does. It overcomes all the most common issues that dropshippers face and allows them to compete with e-commerce giants like Amazon, Walmart, and others."

Question

How does Why Unified change the game? What about the platform helps your customers enjoy real, lasting success?

Robert's Answer

"Thanks to the major e-commerce giants, people have some serious expectations when they shop online. They expect quality products from brands they can trust, and they expect to have those products delivered to their doors in a reasonable timeframe. My goal with Why Unified was to solve every issue that causes dropshippers to fail in one easy-to-use, flexible platform.

Our Dropship Plus package is 100% all-inclusive, and it offers everything a dropshipper needs to be successful. We build a store from scratch based on our clients' wants and needs. We help our clients discover their brand identities, then create logos and brand colors that we put everywhere, from social media to our smart email campaigns. We handle all the marketing, including paid social media ads, website content, search engine optimization, and more. We build and shape sales funnels so that our clients' products are in front of the right people at the right times. We upsell, down-sell, and cross-sell to help facilitate repeat purchases. We handle everything from start to finish, and every client has access to a simple dashboard that shows them their store's performance. We provide weekly reporting, and our customer service is always happy to answer questions or address concerns. We are the only platform that can provide its clients with a completely hands-off dropshipping experience."

Our competitors don't do these things. They sell expensive tools that people have to take online courses to understand, and then they sell additional expensive tools designed to make the first tool easier to use. Many of our Why Unified customers say they spent tens of thousands of dollars with our competitors, only to get absolutely nowhere. Selling unknown and poor-quality products with month-long shipping just wasn't ideal, either. With Why Unified, dropshippers get access to incredibly popular brands like Crest and Starbucks, and they can offer their customers prices that are often lower than even the retail giants' prices. They also get access to two-day shipping, which is crucial for stores that want to be relevant in today's day and age. The Why Unified Dropship Plus plan includes absolutely everything someone would ever need to be successful for one clear and transparent price."

Why Unified is Changing the Game Forever

Gone are the days of spending thousands of dollars to build and maintain subpar e-commerce stores that don't generate sales. Why Unified is by far the most disruptive and innovative dropshipping platform of our time. It was created to solve the issues created by some of the best-known dropshipping platforms, and most importantly, it was designed to be easy for entrepreneurs to implement and use. Why Unified has transparent pricing and flexibility that makes it the clear winner in the dropshipping industry. More than 20,000 entrepreneurs across the globe have enjoyed incredible success thanks to Why Unified's modern approach to dropshipping.