Netflix's New Account Sharing Rules an Issue for Split Families

Urian B., Tech Times 17 February 2023, 02:02 am

Netflix's new account-sharing restrictions have inadvertently posed another issue for separated families. The new restrictions require all users to log into the account using the primary location's wi-fi network at least once every 31 days to avoid being blocked, a move that disadvantages those who live in split families.

Split or Blended Families Harmed by Netflix's New Account Sharing 'Primary Location' Restriction

This month, Netflix imposed a new account-sharing policy, dubbed the "primary location" restriction, that caught the attention of users affected by family separation or "split" families. This change requires users to log into their account with their primary location's wifi network at least once every 31 days, or the account will be blocked.

According to the story by Stuff.co.nz, as a result, 17-year-old James Singh and other members of split families have to fork out for an additional account to ensure that they can access Netflix. Singh told reporters that Netflix's new policy is "discriminatory against split or blended families" as they cannot avail of the cost-saving measure of splitting a single account.

Netflix's Unyielding Policy Leaves Single Families in a Bind

He complained to the streaming platform, and a customer service rep responded that he could buy an extra 'member slot' and invite those outside his household to join the account, but at a steep rate of $7.99 per month per person.

Netflix was unyielding in its explanation of the policy, which led to Singh and his family potentially having to pay double for a service he has been using for five years. This incident rings true for other users of split families like Marcus Kapz, who says that the new policy is "incredibly discriminatory."

New Policy for Split Families Puts Financial Burden on Netflix Users

Kapz's parents had to manage the cost of living after they parted ways, and they were thankful they could keep the family Netflix account. Unfortunately, the new policy requires double payments to accommodate both parents. Kapz is disappointed that Netflix has not released a statement regarding this issue.

When asked to comment on how the new policy would affect split families, Netflix New Zealand recommended the "traveling solution" for non-TV devices. This suggestion does nothing to solve the financial burden shared by users affected by split families.

Financial Impacts of New Account-Sharing Policy on Split Families

The report shares how Netflix might want to consider the financial predicament of these users and the cost that the new account-sharing policy would impose. After all, streaming should be an enjoyable and accessible experience for all. The platform's approach is explained further in an article by The Atlantic.

The issue of Netflix's new restrictions on account sharing has caused concern amongst those living in split families who now have to pay double the cost to ensure both families have access to the streaming service. It remains to be seen what solution the company will come up with to address the financial burden this has caused.