Snapchat's owner launched its new AR Enterprise Services, the company's latest business suite. 

(Photo : Photo credit should read CHRISTOPHE SIMON/AFP via Getty Images)
An illustration picture taken on March 22, 2018 in Paris shows a close-up of the Snapchat logo in the eye of an AFP staff member posing while she looks at a flipped logo of Snapchat.

Snap Inc. confirmed its new B2B offering on Thursday, Mar. 23. The app company said that ARES will bring its augmented reality technologies directly to its clients. 

"We believe that AR - digital content overlaid on the real world - represents a profound technological paradigm shift that is going to significantly impact businesses across nearly every industry," said Snap Inc. via its official press release. 

Snapchat Owner Launches AR Enterprise Services!

According to BGR's latest report, Snap's ARES is a business suite designed to spread the company's AR technologies to other websites and apps. 

(Photo : Photo by Peter Macdiarmid/Getty Images)
In this photo illustration the Snapchat app is used on an iPhone on October 6, 2014 in London, England. Snapchat allows users' messages to vanish after seconds. It is being reported that Yahoo may invest millions of dollars in the start up firm.

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The first offering of ARES is Snap's Shopping Suite. This technology includes 3D Viewer, Fit Finder Tools, and AR Try-On. 

Based on these details, Snap ARES' first offering will allow clients to sell accessories, clothing, and other similar products more efficiently using AR tech. 

Snap Inc. claimed that companies and brands can enjoy a meaningful competitive advantage over their competitors if they adopt a winning AR strategy.  

Other Offerings of Snap ARES

Aside from the Shopping Suite, there are also other enterprise offerings that Snap ARES will provide to clients. 

These include the following: 

Enterprise tools to manage assets and integrations 

• Snap ARES allows businesses to optimize and manage their AR assets and integrations. Aside from this, they can also measure performance analytics and receive Shopping Suite support. 

Dedicated services and support

• Snap ARES will allow clients to leverage dedicated services for AR asset creation and robust technical implementation support. 

Snap has high hopes for its AR Enterprise Services since the company believes that this new business suite can improve then engagements between consumers and businesses. 

You can click this link to learn more about the new Snap ARES. 

Here are other stories we recently wrote about Snapchat: 

The Snapchat Camera app was shut down for PC and Mac in January. We also reported that Snapchat's ChatGPT-powered chatbot, "My AI," was previously introduced. 

For more news updates about Snapchat and other apps with AR tech, always keep your tabs open here at TechTimes.

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