According to industry research, 60 percent of people are wearing the wrong shoe size. Nike wants to change that with Nike Fit, its upcoming augmented reality feet measurement tool.
Apps/Software May 10, 2019
Microsoft is offering a HoloLens 2 developer edition that comes with Azure credits and Unity software trials for $3,500. It also confirms that Unreal Engine 4 support will arrive by the end of May.
Wearable Tech May 3, 2019
'Angry Birds AR: Isle of Pigs' is the latest output from Rovio, an AR game coming exclusively to Apple devices supporting ARKit. It launches later this Spring.
Video Games March 20, 2019
AR filters are now available in YouTube Stories. Google announced in a blog post that the AR effects tool uses machine learning to help create filters that are more realistic without needing a dedicated depth sensor.
Google March 12, 2019
Veteran analyst Ming-Chi Kuo said Apple might begin mass producing its long-rumored AR headset as early as the end of 2019. However, it might not end up as a stand-alone device.
Apple March 9, 2019
For those who have a weak sense of direction, there’s now an AR-powered Google Map. Currently being tested by a select number of people, the new feature uses a phone’s camera to find a user’s exact location.
Google February 11, 2019
As promised last year, the Blade augmented reality smart glasses from Vuzix is finally here. With very few, if any, apps available at the moment, the thing might be a tough sell at $1,000.
Wearable Tech January 5, 2019
The Magic Leap One Creator Edition is now available, offering customers a first look at the company's augmented reality technology. However, the system has a starting price of $2,295 and has limited availability.
Gadgets August 9, 2018
Facebook is testing augmented reality advertisements on the News Feed, starting with Michael Kors sunglasses. The ads will allow user to try on the products using the smartphone's camera, similar to how filters work.
Apps/Software July 11, 2018
Niantic has developed a new kind of augmented reality that’s more aware about what’s happening in a given scene. The new technology is called occlusion, and it essentially lets Pikachu or any other virtual object hide behind real ones.
Video Games June 29, 2018
After being showcased during the WWDC 2018, Apple reveals that iOS 12 is scheduled to come out in September. Users who are willing to try out the beta version of the software can do so now with a couple of steps.
Apple June 6, 2018
Apple demonstrated SwiftShot, a multiplayer augmented reality app, at WWDC 2018. The competitive slingshot game, however, is just one of the many possible applications for the updated ARKit and should inspire developers to experiment with multi-user augmented reality.
Apple June 5, 2018
Qualcomm unveiled its newest Snapdragon XR1 platform. It is the first dedicated chip for AR and VR devices, making them more accessible and affordable for consumers.
Gadgets May 31, 2018
Apple is working on a powerful headset that will combine virtual reality and augmented reality technology. The device, which will be much more advanced than rival headsets, will be released in 2020.
Apple April 28, 2018
Snapchat finally opens up its Lens Studio platform to let creators develop their custom face filters, aside from World Lenses. The company is releasing a handful of new templates to play around with.
Apps/Software April 18, 2018
Disney and Samsung confirmed a new update for the Galaxy S9's AR Emoji feature. Donald Duck finally joins Mickey Mouse and Minnie Mouse, with more familiar characters to come in the future.
Phones/Tablets/Mobile Tech April 17, 2018
A few select developers have reportedly received the first Magic Leap One units but under tight scrutiny. Developers must commit to locking the headsets in a safe when not in use.
Gadgets March 31, 2018
Bose’s new augmented reality glasses challenge the definition of AR. Instead of relying heavily on visual overlays, it focuses on immersive audio experiences, and that’s actually genius.
Wearable Tech March 12, 2018
Samsung will reportedly showcase the Galaxy S9 at the MWC 2018 with the use of augmented reality technology. Leaked 3D models of the handset suggested that MWC attendees are lined up to get an AR experience of the handset.
Phones/Tablets/Mobile Tech February 20, 2018
Following its recent reveal of Hot Wheels Rocket League Rivals RC, Mattel announced another interactive toy set called the Augmoto. The product will depend on augmented reality tech to control the race.
Geek February 17, 2018
Magic Leap has made several announcements. The secretive company said it partnered with NBA for a special experience powered by ‘spatial computing,’ and it hinted at the possible price points of its forthcoming headsets.
Wearable Tech February 14, 2018
Google is bringing augmented reality stickers to Android phones with the Motion Stills app. It works with almost any Android handset out there, as long as it runs on Android 5.1 or later and has a gyrocope and an accelerometer.
Apps/Software February 6, 2018
StubHub is adding an augmented reality feature to its mobile app ahead of Super Bowl LII. We have the exclusive video footage showing off the first look at StubHub's newest augmented reality experience.
Apps/Software January 23, 2018
A newly developed electronic skin lets its user manipulate virtual objects easily with the help of magnetic field sensors. It could pave the way for less bulky augmented and virtual reality systems.
Feature | Science January 20, 2018
Wearables maker Vuzix will be unveiling its Blade augmented-reality smart glasses at this year's Consumer Electronics Show. These smart glasses will differ from other similar devices as they feature Amazon's Alexa.
Wearable Tech January 9, 2018
Magic Leap has finally unveiled its first augmented reality product. Named the Magic Leap One, the AR system is made up of the Lightwear glasses, the Lightpack external computer, and a handheld controller.
Gadgets December 21, 2017
'Pokémon GO' is getting more advanced AR features on iOS, thanks to Apple's ARKit framework. The new AR+ mode brings exciting improvements and a special bonus for Expert Handlers.
Video Games December 20, 2017
The secretive Magic Leap just demoed an interactive music experience that it designed with Icelandic rock band Sigur Rós. Per usual, the mixed reality company is tight-lipped on specific details about its hardware.
Business Tech December 20, 2017
It's official: Project Tango is shutting down on March 1. Google is putting an end to the old AR technology to focus efforts on the new ARCore.
Google December 16, 2017
'Star Wars' characters and the 'Stranger Things' kids are making their way to the Pixel and Pixel 2 in the form of augmented reality stickers. This is all made possible by Google's AR Stickers app.
Google December 12, 2017
Shazam doesn’t have to worry about turning a profit anymore. Apple is reportedly buying the popular app for $400 million, possibly benefitting from its augmented reality platform.
Apple December 9, 2017
Amazon has unveiled a web-based toolkit called Sumerian. It’s essentially for content creators who want to create VR and AR apps but don’t have extensive background in 3D graphics or programming.
Apps/Software November 29, 2017
Apple has been extremely secretive about its plans for augmented reality, but its latest acquisition might be hinting at something. The company has acquired startup Vrvana, which develops a headset that supports both AR and VR.
Apple November 23, 2017
Apple is working to integrate rear-facing, laser-based 3D sensors into the 2019 iPhone models. The new system will perform 3D mapping by releasing lasers on objects and then calculating the time for the lasers to bounce back.
Apple November 14, 2017
A Bloomberg report claims that Apple is looking to launch an augmented reality headset as early as 2020. The device, which will be powered by a new operating system, will have limitless applications.
Apple November 10, 2017
Apple has rolled out iOS 11 to all supported devices. The mobile operating system update introduces a long list of new features, and here are some of the best ones to try out.
Apple September 20, 2017
Google has unveiled a new augmented reality SDK called ARCore, rivaling Apple’s ARKit. Both companies have now made it clear that they have big ambitions for the technology.
Apps/Software August 30, 2017
Microsoft revealed that its upcoming Windows Mixed Reality headsets will bring virtual reality technology to homes for as low as $399. The platform will host the next 'Halo' game, and will also support Steam VR content.
Microsoft August 29, 2017
Apple is reported to be testing different sets of augmented reality glasses with various functions. Apple could go either two routes: create a standalone device with a screen or make something akin to the Samsung Gear VR.
Apple August 5, 2017
Augmented reality has made waves in the gaming scene, but the real benefits may be more practical. AR Measure is a natural extension of Apple's philosophy toward simplifying people's lives.
Apps/Software June 27, 2017
Ikea teamed up with Apple to create a new augmented reality app based on the ARKit that was unveiled at WWDC 2017. The app will place photo-realistic renders of furniture on top of pictures that customers take of their homes.
Apple June 20, 2017
People from Microsoft, Nokia, and other companies have banded together to form Varjo, a VR startup that wants to create the highest-resolution VR headset there is. Surprisingly, its technology is based on how human vision works.
Wearable Tech June 19, 2017
The first Tango-capable smartphone from Asus will reportedly launch on June 14 in Taiwan, with a US release scheduled in July. Hopefully the Asus ZenFone AR is a better attempt at Tango than the Lenovo Phab 2 Pro.
Phones/Tablets/Mobile Tech June 7, 2017
Essential Smart Glasses could materialize soon, according to an old patent that has been dug up. Equipped with cameras and chips for AR, it could succeed where the Google Glass failed.
Wearable Tech June 2, 2017
Instagram copied another major Snapchat feature, now adding 'face filters' for users to spice up their selfies. The latest update also brings new creative tools, so here's what's new.
Apps/Software May 16, 2017