Facebook Reels is Taking a Page from TikTok with Personalized Content Appearing in the Feed

Isaiah Richard, Tech Times 02 May 2023, 11:05 pm

In a bid to push more people into using the Reels, Facebook is adding a new feature that will help tailor the content seen on this part of the social media by adding more personalization based on what a user follows or interacts with. The company is also adding a customization feature for its Reels feed, centering on giving users control over what to see online.

The personalization feature is similar to what TikTok offers for its For You Page, centering on an excellent algorithm that is highly regarded by its users and critics.

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Facebook Reels Adds More Personalized Content, Control to Their Feed

Facebook has announced that it is introducing a new feature to its short-form video feed, Reels, that will allow users to have more control over what they see. According to CNET, this move comes as Facebook looks to compete with TikTok, which has become the go-to app for short-form video content.

The new feature will allow users to choose the types of content they want to see in their Facebook Reels feed. Users can now decide whether they want to see videos from specific creators, topics, or hashtags. This will allow users to tailor their feeds to their interests and preferences.

Facebook has been working on making Reels more personalized since it was first launched in 2020. The company has been using machine learning algorithms to recommend content to users based on their previous interactions with the app.

Meta is also introducing a way to control this by offering suggestions from Reels liked by friends, where they may choose between showing more or less of in their feed, with the feature taking this a step further by giving users more control over the content they see.

Facebook to Introduce Similar Features to TikTok's FYP

TikTok's For You page uses an algorithm to recommend videos to users based on their previous interactions with the app. This has been one of the key factors in TikTok's success, as it has allowed users to discover new content that they may not have otherwise seen.

Facebook's latest optimization for the Reels takes a page from TikTok, centering on a more personal experience via the app with more control over their feed.

Facebook Reels vs. TikTok's Platform

Two apps are known to use Meta's Reels features, including Facebook and Instagram that can crosspost each app's content to the other platform, providing an excellent way to gain more exposure to the audience.

However, Facebook still has a long way to go if it wants to catch up to TikTok.

TikTok has over 1 billion active users which it achieved in 2021, with Facebook Reels looking to catch up with the ever-growing app. It remains to be seen whether Facebook's efforts to make Reels more personalized will be enough to lure users away from TikTok.

Facebook's new feature for the Reels is a step towards making it more personalized and tailored to users' interests. The feature is similar to TikTok's For You page, which has been a key factor in TikTok's success.