A new report has surfaced that Microsoft is tapping into a new partner company that would help in improving its technology, and that is AMD, centering on its GPU's AI processes. This move is reportedly a new plan to rival the dominating company whose GPU stands out in running and developing artificial intelligence systems in the market, Nvidia.
This move by Microsoft centers on helping AMD develop better processors that would be adept to run AI systems present now, especially as it is lagging behind its top competitor in the significant technology today.
Microsoft is Partnering with AMD to Help Develop its AI Processes
(Photo : Timothy Dykes on Unsplash)
Microsoft has reportedly entered into a partnership with Advanced Micro Devices (AMD) in a bid to enhance its processors for artificial intelligence tasks and development, says Bloomberg. According to insiders familiar with the matter, this new report suggests that the collaboration aims to bolster Microsoft's capabilities and challenge Nvidia's dominance in the AI GPU market.
While details of the partnership remain limited, reports speculate that Microsoft's alliance with AMD could result in the development of custom GPUs designed specifically to meet the demanding requirements of AI workloads. By harnessing AMD's expertise in graphics technology, Microsoft aims to leverage the advanced capabilities of GPUs to accelerate AI algorithms, enhance machine learning models, and facilitate AI-driven research and development.
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Microsoft and AMD vs. NVIDIA's GPUs for AI
According to Ars Technica, Microsoft's hand in this new partnership is to provide "support" and "engineering process" to AMD and help improve its products that would carry on the AI workloads.
This is in response to NVIDIA's dominance in the market, best known for its GPUs that help run and process AI developments in the market.
Microsoft is previously known to have detailed its involvement with Nvidia to develop its AI, particularly its ChatGPT integrated into its tech.
Microsoft's Development of AI
(Photo : LIONEL BONAVENTURE/AFP via Getty Images)
This picture taken on January 23, 2023 in Toulouse, southwestern France, shows screens displaying the logos of Microsoft and ChatGPT, a conversational artificial intelligence application software developed by OpenAI.
Microsoft Azure, the company's cloud computing platform, currently relies on Nvidia's GPUs to power its AI processes. However, the collaboration with AMD signifies Microsoft's determination to reduce its dependence on a single GPU provider and explore alternatives for improved performance and innovation in AI.
Nvidia has long been the frontrunner in the AI GPU market, enjoying widespread adoption across industries due to its exceptional performance, with a previous partnership with Microsoft to build an AI supercomputer.
By developing its line of GPUs tailored for AI processes, Microsoft could offer an attractive alternative to customers seeking high-performance AI computing solutions.
With Microsoft and AMD joining forces, the partnership holds the promise of pushing the boundaries of GPU technology and accelerating advancements in AI.
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