News Highlights: 

• Run bi-annually, the Impact HERE Award sponsored by Outernet in association with FuturePlus aims to identify and help Britain's SMEs receive the expertise and support required on their sustainability journeys, plus give them the recognition to grow in a meaningful way through Outernet's immersive entertainment district
• For the second award, the panel of judges selected sustainability-focused pet food pioneer Grub Club as the overall winner out of dozens of entries
• The winner will receive a year's consultancy and subscription to sustainability and ESG management and reporting platform, FuturePlus, plus promotional screen time at Outernet, London's new media and culture district featuring the world's most advanced immersive screens in Tottenham Court Road

Sustainability and ESG management and reporting platform FuturePlus, and London's new media and culture district featuring the world's most advanced immersive screens, Outernet, have announced sustainability-focused pet food pioneer Grub Club as the winner of the second Impact HERE Award (formerly the Outernet Impact Award). 

READ ALSO: FuturePlus To Help SMEs Achieve 2030 Sustainable Goals!

The awards showcase the work that small and medium-sized businesses are doing to embed sustainability into their businesses, and through using Outernet's immersive entertainment district, it brings communities together to experience content and technology in new ways. The award's mission is to get the expertise, support and exposure required for their sustainability journeys.

The human food space has seen an incredible transformation in the last few years with the rise of dairy alternatives and alternative proteins, giving humans much needed choice and helping reduce the impact of animal agriculture on our environment. Grub Club believes the pet food market is due a similar transformation.

Grub Club estimates that each dog that switches to its products from traditional meat-based food can save up to 1.5 tonnes of CO2 emissions per year for each dog that it feeds. Its insect protein requires a fraction of the land and water, and produces significantly less CO2 emissions than animal agriculture. The insects are fed on clean organic waste products like unused fruit, vegetables and spent grains, which they upcycle in a completely circular and zero-waste system. The company's ambition is to make the pet food industry carbon neutral, and turn every pet into a planet-saver.

Mike Penrose, Co-Founder and Partner at FuturePlus, comments: "At FuturePlus, we love to see young businesses putting sustainability at the heart of everything they do. When it came to Grub Club, it's clear the company is on a mission to revolutionise the pet food industry through their innovative approach to ingredients and sourcing - and they're also starting to track and measure the impact they're having on the planet and society. We're proud to support Grub Club on its mission and can't wait to witness their continued success in the coming months."

Designed to celebrate ingenuity in sustainability practices and product development, the panel of judges selected Grub Club for demonstrating huge environmental and social impact in its industry. Grub Club's prize includes:

• £100k worth of promotional screen time aired to hundreds of thousands of people at Outernet venues
• An event for partners, customers and investors
• A year's subscription and consultancy with FuturePlus sustainability management platform worth £2300

Robert Butters, Partner Outernet Venues, adds: "The Outernet Venues, as part of the Outernet District, are committed to helping amplify messages of businesses making a positive impact on the future of the communities in which we live and work, as well as the larger national and global sustainability of our planet. We see the Impact HERE Award as an important step in assisting entrepreneurs bridge the challenges a start-up company faces making social impact while becoming self-sustainable. We are delighted to congratulate Grub Club on their innovative approach to revolutionising the sustainability of the pet food market and wish them continued success as they begin their positive impact journey."

Alesandro Di Trapani, Co-Founder and CEO at Grub Club, says: "Pets play such an amazing role in many of our lives - whether that's emotional support animals, best friends, members of the family, police K9s, guide dogs, and much more. They help us so much and at Grub Club we're committed to adding Planet Savers to the list of roles pets play in our lives as humans. We've worked so hard to create a fun and exciting brand to breathe some much needed life into the pet food aisle, and this award will be an amazing platform for us to showcase that and give pet parents out there insights into how they can do their bit to help us achieve net zero."

The public can expect to enjoy the brand activation of the winning company on Outernet's visually immersive screens in the coming months. 

RELATED ARTICLE: FuturePlus and Outernet Unite to Create First Sustainability Impact Awards for High-Growth Companies