Leo Horacio
(Photo : Leo Horacio)

Automation has emerged as a transformative force reshaping the business operations landscape. With the advent of sophisticated technologies, it has evolved beyond simple mechanized processes into complex systems capable of performing a multitude of tasks. As a result, companies embracing this innovation have experienced unprecedented growth, which translated to operational efficiency, a more seamless workforce, and most importantly, higher growth and revenue. 

One of the key leaders who have been generating great figures in business using automation is Latin American entrepreneur and e-commerce business builder, Leo Horacio. The self-made entrepreneur is the founder and driving force behind the successful automation company, Luna Automation Agency, which has propelled over 300 investors and 350 online businesses to new heights. It has also generated a staggering $8 million in monthly sales for its clients and partners. 

The bold and driven innovator shares the secret behind his success, how he has cultivated continuously growing e-commerce merchants, and inspires a community of over 250,000 Latino entrepreneurs, all forging paths to succeed in their respective fields.

Channeling his entrepreneurial mindset from the beginning

Horacio's first secret to success is his undeniable willpower to achieve excellence even from a young age. Despite an unfortunate family incident that led him to immigrate from Latin America to the US, he remained focused and used this hurdle to be wiser and bolder in achieving great things. 

Horacio's talent and hard work led him to build his advertising agency at age 17. Throughout the process, he recognized the surge in e-commerce and saw a golden opportunity to shift from advertising to offering automation solutions that since then revolutionized the way businesses function. His new business model focused on helping clients build online stores through efficient automation techniques. This became so successful that he earned his first million dollars at age 22 and was recognized as the field's youngest and most prolific e-commerce automation leader. 

Luna Automation Agency continuously brings outstanding revenue to its partner merchants as it remains updated with the latest innovations and stays focused on its core business values. 

Staying grounded on their core

The company's commitment to customization reflects in its mission to understand and address each client's unique needs and challenges. Horacio has assembled an expert team, working closely with businesses to pinpoint their pain points and design bespoke solutions to deliver this level of customization. This tailored approach provides high-quality, competitive solutions, reaffirming the automation agency's dedication to its client's success.

Together with his team of automation experts, Horacio provides technical support, e-commerce development, social media, and marketing, offering top-tier solutions at competitive prices. They have been on a mission to provide affordable yet actionable solutions to businesses in the entire e-commerce sector since its foundation eight years ago. 

He adds, "Our extensive experience has allowed us to build and develop the infrastructure needed to keep our prices affordable while keeping our customers satisfied."

Horacio also emphasizes how they anchor on simplicity. Recognizing that businesses often lack the time and resources for complex systems, he has ensured that their automation solutions are user-friendly and intuitive. This emphasis on ease of use enables businesses to implement these solutions without the need for extensive training rapidly. 

Luna Automation Agency remains grounded in its core values amid extensive growth and technological advancements. Their innovative approach, Horacio explains, "simplifies eCommerce operations, providing clients with faster and more cost-effective solutions."

Putting a priority on innovation

The team continually stays attuned to the most recent advancements in automation by ceaselessly exploring and integrating cutting-edge solutions into their portfolio of services and trying new upgrades available in the industry. This ensures their services are relevant and effective, empowering their merchants to thrive in the highly competitive landscape of 

today's e-commerce industry. 

Horacio mentions, "There's always something new in the market. Automation is continuously progressing, most especially with the rise of more advanced technologies. We want to win, so we always test these innovations and leverage them to improve our service. We are dedicated to driving our client's success and satisfaction in the digital age by embracing innovation and fostering a culture of continuous learning."

Looking ahead

At present, Horacio has also founded and overseen two other companies - a consulting company for more than 9000 entrepreneurs worldwide and an e-commerce automation company for investors and a fulfillment center. Both are generating over 25 million a year without external help, attesting to the effectiveness of his methods and expertise in the field of automation and entrepreneurship. 

Though Horacio has already attained impressive results for his partners, the automation expert is up for more. He looks forward to the company's continuous growth, leveraging his expertise and experience, advanced technologies, and effective collaboration skills to help more merchants achieve success with them. 

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