The latest update from Nothing announces the new brand that will arrive soon, called the "CMF," which would center on developing the accessories including its wireless earbuds and smartwatches. This announcement is massive for the fans of the massive startup brand, as it would be the first time it would be bringing a smartwatch made by the company.
One of the most significant accessories for smartphones now are smartwatches, and looking at Nothing's development of the Nothing Phone lineup, the company is targeting a more massive audience.
Nothing Unveils CMF to Focus on Earbuds, Smartwatches
(Photo : Nothing via YouTube Screenshot)
Nothing brings news to the world with its latest Community Update, sharing the new sub-brand of the company which it would delegate all the developments of its new devices. These devices include plans for more earbuds, continuing its development of the Nothing Ear, and bringing more to its wearable audio devices.
However, one of the most iconic devices which the new brand would focus on is the smartwatch, and this is the first time that the company unveiled its plans regarding the wearable.
As revealed by Nothing CEO and founder, Carl Pei, the goal is to provide more accessible and affordable to the world, with its design focused also on bettering the entirety of its brand.
Read Also: Nothing Phone 2 Upgrades Confirmed by CEO Carl Pei - Here's Everything You Need to Know
Nothing's First Smartwatch from CMF: What Will It Bring?
According to 9to5 Mac, Nothing claimed that this sub-brand would focus only on its tasks and not affect the main devices of its lineup, namely the Nothing Phone and Ear developments.
It is also worth noting that the company mentioned a smartwatch, and being that its operating system is based on Android, there were no mentions of using the Wear OS for this development. However, it is not yet a closed book, as there might be a future announcement regarding the Nothing "Watch" to use the Wear OS from Google and Samsung.
Nothing's Brand and Its Tech Development
Earlier this Summer 2023, Nothing unveiled the latest development of its technology, centering on its flagship smartphone, the Nothing Phone 2, to bring its latest update to the world. In this release, Nothing made sure to include the United States after the massive request from American fans who sourced its earlier smartphone from other regions.
With Nothing Phone (2) already out in the market, there are massive speculations about how the company would proceed with its devices and the future of its technological developments. The company only released two types of products, one is the smartphone based on Android, and the two versions of the Nothing Ear, its wireless earbuds.
The growing brand of Nothing is seeing massive traction now as it opened its doors in the US and other regions, set for a massive expansion for its future releases. Soon, Nothing will bring more tech to the world that focuses on its sub-brand, CMF, to bring earbuds and smartwatches to pair to its mainline releases of the Phone lineup.
Related Article: Carl Pei's Nothing Is Not Invested to Foldables, No Expanding Smartphones; Calls it a 'Niche'
