BMW's latest iteration of the MINI Cooper showcases a fusion of classic design elements with modern electric technology, staying true to its roots while paving the way for an all-electric future.
In a press statement, Stefanie Wurst, head of MINI, said: "With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI."
'Charismatic Simplicity' Design of BMW MINI Cooper
This modern take on the classic MINI design is described as "charismatic simplicity." It emphasizes individual character through a clear and reduced design language.
Oliver Heilmer, head of MINI Design, said: "Inspired by our history, we have developed our own new design language, defining our DNA. We call it 'Charismatic Simplicity.' The idea behind it is a design that gives each new MINI model a strong, individual character and is characterized by a clear, reduced design language intuitively focused on the essentials of the brand."
The exterior design maintains iconic MINI proportions with short overhangs, a short bonnet, and a long wheelbase, resulting in a charismatic and sporty appearance.
Flush door handles and simplified exterior details enhance its modern aesthetics, focusing attention on the body paint finish and classic MINI features like the three-part division of the vehicle body and contrasting roof.
The front end retains the classic circular headlights and grille but introduces an octagonal front grille with Vibrant Silver accents, replacing chrome elements.
The LED lights offer unique signature modes, adding fresh radiance to the front. The elimination of chrome elements in the front headlights provides a focused expression and sporty impression.
The side view continues the theme of reduction and clarity. The circumferential Black Band has been removed, allowing the body color to take center stage. Black sills create a grounded appearance while improving aerodynamics.
The rear section features flush rear lights with vertical light clusters reminiscent of classic MINI lights. A defined shoulder section and black handle strip accentuate the rear's powerful and sporty look.
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BMW MINI Cooper is Available in Four Trims
The all-electric MINI Cooper is available in four trims: Essential Trim, Classic Trim, Favoured Trim, and John Cooper Works Trim. Each offers unique features and design elements, emphasizing modernity and character.
Inside, the minimalist design echoes the classic Mini's iconic interior, with a round instrument cluster in the center and a characteristic toggle bar below. The curved dashboard incorporates textile surfaces for the first time, providing a warm and pleasant atmosphere.
A head-up display option eliminates the need for an additional dashboard display, enhancing the driver's field of vision. The ample space in the front seats creates an airy feel, complemented by an optional panoramic glass roof for added brightness.
Side lighting adds to the distinctive interior atmosphere, with seats available in basic and JCW versions. The rear offers maximum comfort and flexibility, with a 60:40 folding rear seat for expanding the luggage compartment.
BMW's all-electric MINI Cooper maintains its iconic design while embracing an electric future, combining classic charm with contemporary innovation.
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