Artificial intelligence (AI) is changing how business owners in all industries do their marketing, and Drive Social Media is no exception. They have reaped the benefits of integrating AI into their digital marketing strategies and know other businesses can (and should) do the same.

Benefits of Incorporating AI Into Your Digital Marketing Strategy

Working with AI can be intimidating initially, but its pros vastly outweigh its cons. Here are some of the benefits Drive Social Media has been taking advantage of.

Improved Customer Predictions

One of the most challenging aspects of digital marketing is determining what prospects want. With artificial intelligence, you can easily identify the leads most likely to purchase your products or services.

AI is exceptional at pooling large datasets and identifying patterns you can use to make better customer predictions. Simply enter the objectives you want to achieve (e.g., increased traffic on your website) and have your artificial intelligence tool analyze customer behavior in that specific realm.

Optimized Content Creation

Website content plays a significant role in SEO, and AI can help optimize copy so that it's more likely to appear at the top of the SERPs. For example, artificial intelligence tools can conduct keyword research to help determine what words and phrases will help your website rank. A process that can take hours can now be completed by AI in just a few minutes.

Enhanced Customer Engagement

Building a solid relationship with prospects is a great way to turn them into loyal customers. Artificial intelligence can boost client engagement, as it offers potential customers a personalized experience. By analyzing data and customer behavior, AI can cater to their unique needs and interests.

"At Drive Social Media, we've noticed prospects respond better when they feel businesses care about their interests and preferences," says Stephen Nations, VP of Digital Marketing. "So the more you can connect with them on a personal level, the better."

Hyper-Targeted Ads

Get the most out of your ad-spend budget with help from artificial intelligence. AI can target specific audiences best predicted to purchase your products or services. This saves you time and money in the long run.

Virtually Endless Automation

Thanks to AI, processes you once had to perform manually can now be done automatically. Artificial intelligence can automate pay-per-click ads, social media marketing, search engine marketing, and more. With AI handling these tasks, you're free to focus on other aspects of your business.

Take Your Online Marketing to the Next Level With Artificial Intelligence

Navigating the new terrain unlocked by AI can be a challenge. "We understand AI doesn't always have the best rap," says Nations, "but by taking advantage of its strengths, you can get incredible results in your marketing campaigns."

Drive Social Media has harnessed the power of artificial intelligence to boost its marketing efforts and can do the same for your business. 

About Drive Social Media

Drive Social Media provides powerful marketing solutions, along with a mission to deliver growth-minded partners a minimum 3X ROI. Drive's proprietary ROI-tracking platform, Marketing Milk, and its highly trained team working online and at five U.S. locations have helped Drive Social Media become one of INC's 5000 Fastest Growing Companies in America.