Industry giants Amazon, Shopify, and eBay are rolling out cutting-edge generative AI tools to streamline third-party sellers' product listings, CNBC tells us in an in-depth report.
These platform-specific AI systems, alongside more expansive deployments like OpenAI's ChatGPT, are primed to transform how products are marketed, using artificial intelligence to "see" product images and craft persuasive sales copy.
This new addition extends beyond product listings and is poised to encompass customer review analysis, advertising campaigns, financial reporting, and insights into sales and profitability.
E-commerce and AI Tools
The proliferation of generative AI tools signifies a new era for e-commerce, where businesses no longer need to be natural-born writers to excel in the competitive online marketplace.
These tools are set to address some of the most labor-intensive, time-consuming, and monotonous tasks that sellers often dread.
The overarching goal is to augment sales while simultaneously reducing the effort and anxiety experienced by sellers.
The Power of AI in Product Listings
Product listings are one of the most significant areas of focus for AI deployment. Amazon, a frontrunner in this endeavor, recently introduced a generative AI tool aimed at assisting sellers in crafting more robust and effective product descriptions.
This powerful tool analyzes product specifications and images to automatically generate enticing listings that cater to the seller's target audience.
Interestingly, a tech reviewer from The New York Times experimented with OpenAI's ChatGPT. The reviewer reported that ChatGPT adeptly composed product listings for items intended for sale on Meta's Facebook Marketplace, underlining the broad potential of AI in e-commerce.
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Efficiency and Time Savings
For many e-commerce sellers, creating high-quality product content can be a daunting task. The need for engaging product titles, bullet points, and descriptions can be both time-consuming and frustrating, especially for those who lack natural writing skills or the time to invest in content creation.
With this, Amazon's AI tool only requires sellers to provide basic product information, such as the product name, variations, and brand. The AI then learns to infer additional product details from various sources, making the process efficient and user-friendly.
Beyond time savings, the enhanced product descriptions also improve the overall shopping experience by providing customers with richer product information.
eBay's Image-Based AI Tool
eBay, another e-commerce giant, is making strides with its image-based AI tool. This "magical" listing tool enables sellers to snap or upload photos within the eBay app, and AI takes the reins from there.
It generates titles, descriptions, and vital information like product release dates, detailed categories, and sub-categories. Additionally, the tool can suggest listing prices and shipping costs, streamlining the selling process.
Shopify's Multifaceted AI Approach
Shopify, a prominent e-commerce platform, pushes the envelope further by demonstrating that AI's utility extends beyond product listings.
Shopify's AI tool, known as Shopify Magic, is a suite of AI-enabled features integrated into the platform. These features cater to tasks encompassing store building, marketing, customer support, and back-office management.
Platform-Specific Tools vs. Broadly Available AI
While some sellers resort to consumer-facing AI applications like Microsoft-backed ChatGPT and Google's Bard, industry experts suggest that platform-specific tools may deliver more tailored results.
These platform-specific AI tools are designed explicitly for the particular e-commerce platform, potentially offering an edge.
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