This year's showcase from Intel recently wrapped up, and it talked about the company's massive focus on improving its artificial intelligence features in massive aspects of the brand. As what the earlier keynote presentation offered, it talked about Intel Automotive's deep dive towards improving the company's technology meant for electric vehicles, using AI as a key feature for it.
Intel's CES 2024 showcase centering on Intel Automotive only shows the company's focus on improving more of what it has to offer using AI for its technology.
Intel's CES 2024 Showcase: Intel Automotive All for AI
(Photo : Intel Corporation via Screenshot)
The recent live stream of Intel this CES 2024 began with a bang, centering on more AI developments that are focused on its subsidiary known as Intel Automotive.
As headed by Jack Weast, Intel Automotive's Vice President and General Manager, the company announced the many AI improvements that it worked on to head to electric vehicles. First off, the company unveiled its latest plans to acquire the company Silicon Mobility SAS for electric vehicle energy management.
There is also its partnership with Zeekr which will use Intel's new tech to power its developments in bringing the living room experience to vehicles.
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AI in Everything: Intel Automotive's Plans for EVs
(Photo : Intel Corporation)
Perhaps the biggest revelation in this CES 2024 announcement by Intel Automotive, as highlighted by Weast, is the new software-driven (SDV) SoCs for future vehicles.
This new tech will look to improve driving features using AI, powering the different systems such as the GenAI, as well as the camera-based driver and passenger monitoring system. It will offer an 'open chiplet architecture' that will allow its customers to create customized experiences with Intel's products.
As regarded by Weast, Intel's open platforms are looking to bring the PC experience to cars, emphasizing safety and user experiences.
Intel and its Massive Foray Into AI
For many years, Intel has been known for its offers on chip technology and the dedicated software that helps manage what its hardware offers, but 2023 was a different route for the company as it ventured towards AI. There were massive challenges in the company's chip development, but it integrated AI to improve what it has to offer, initially offering reference kits to speed up its developments, centering on collaborations.
As announced previously by Intel CEO Pat Gelsinger, the company will move towards integrating AI across the different platforms of the company, centering on its take on the newfound tech development. The goal is to integrate it across all platforms of the company, with AI playing a significant role in powering it, using the technologies available to them.
In this latest announcement, the AI developments are coming towards the future of Intel Automotive, centering on improvements for electric vehicles. With its goal of integrating "AI in everything," Weast and Intel are moving towards a future where EVs are safer, more optimized to drive, efficient, and better using the company's innovations towards the automotive industry, powered by AI.
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