The European Union's parliament recently made history by approving groundbreaking regulations governing artificial intelligence (AI) technology. This move marks a significant milestone in global efforts to regulate AI and its impact on society.

While it sounds good on paper, can it address several issues amid the emergence of deepfake and other related AI frauds?

Unprecedented Regulatory Framework

Artificial intelligence is almost everywhere and it's often used nowdays to simplify tasks. However, with the emergence of deepfakes, it's about time for EU to regulate its use.
(Photo : Igor Omilaev from Unsplash)

After brokering provisional political consensus in December, the EU Parliament formally endorsed the regulatory framework with an overwhelming majority of 523 votes in favor. 

This framework represents the world's first major set of rules designed to oversee AI technology and address its various risks and implications.

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EU Takes the Lead in AI Governance

Before, journalists requested lawmakers implement a stringent AI regulation in the media. Even tech giants such as Google and Apple wondered what would happen when the time came. Now, it has finally become a reality in Europe.

Thierry Breton, the European commissioner for internal market, hailed the EU's role as a global standard-setter in AI regulation. 

The president of the European Parliament, Roberta Metsola, echoed this sentiment, highlighting the importance of balancing innovation with the protection of fundamental rights.

Key Provisions of the EU AI Act

The EU AI Act categorizes AI technology based on risk levels, ranging from "unacceptable" to high, medium, and low hazard. This classification system forms the basis for regulating AI applications, with measures aimed at ensuring accountability and transparency.

Implementation Challenges and Timeline

While the EU AI Act will enter into force at the end of the legislative session in May, the implementation process is expected to unfold gradually, starting in 2025. However, lawmakers acknowledge that the biggest challenge lies in effectively implementing and enforcing these regulations.

AI Regulatory Act's Impact on Tech Sector and Global Competition

The EU's push for AI regulation comes amidst growing concerns over the dominance of tech giants and the potential misuse of AI technology. By introducing measures to rein in anti-competitive practices and safeguard consumer choice, the EU aims to level the playing field in the tech sector and promote fair competition.

AI Governance in Practice: Challenges and Opportunities

Legal experts emphasize the need for ongoing collaboration between businesses and policymakers to navigate the complexities of AI regulation. 

While the EU AI Act represents a big step forward, concerns linger about its ability to keep pace with rapid technological advancements.

"The AI Act has pushed the development of AI in a direction where humans are in control of the technology, and where the technology will help us leverage new discoveries for economic growth, societal progress, and to unlock human potential," lawmaker Dragos Tudorache posted on X via CNBC.

The Road to Effective AI Governance

AI technology will not slow down but continue to evolve at a rapid pace. Nothing can stop this progression in the future. The EU AI Act serves as a starting point for a new era of governance centered around responsible AI development and deployment.

The approval of the EU AI Act marks a historic moment in the regulation of artificial intelligence, setting a precedent for other countries to follow. 

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