'Grand Theft Auto' Popularity Boosts Game Maker's Sales Beyond Expectations


Propelled by the second round of success from Grand Theft Auto V (GTA V), and the fact the PC version hasn't even launched, Take-Two Interactive is raising its sales forecast for the final quarter of its 2015 fiscal year.

Expecting a revenue spike of $50 million more in the final quarter of its 2015 fiscal year, Take-Two Interactive is adjusting its revenue from $1.65 billion to $1.7 billion.

Take-Two Interactive's revenue from digital sales totaled $217.2 million, swelling by approximately 64 percent year over year. The company's 2015 fiscal year may be one of its best, says Strauss Zelnick, chairman and CEO.

"Anchored by the eagerly anticipated launches of Evolve and Grand Theft Auto V for PC, along with an array of other offerings, we will continue to deliver titles that captivate audiences around the world and set benchmarks for excellence," says Zelnick.

The already record-breaking GTA V, which was remastered for the PC and new-gen consoles, is driving Take-Two Interactive's profits forward. Take-Two Interactive, parent to studios 2K and Rockstar, sold about 45 million copies of GTA V to outlets, with almost 10 million shipped to retailers for the PlayStation 4 and Xbox One console.

"We successfully launched one of the most diverse holiday lineups in the company's history, led by Grand Theft Auto V for PlayStation 4 and Xbox One, NBA 2K15, WWE 2K15, Borderlands: The Pre-Sequel and Sid Meier's Civilization: Beyond Earth," says Zelnick.

Take-Two Interactive says it is very close to releasing "Heists" mode for GTA V, which may prompt some players to roll their eyes, but reveals the game maker's diverse selection of games and downloadable content.

"With our world-class creative teams, robust development pipeline, cutting-edge technology and ample capital resources, Take-Two is superbly positioned to build on its solid foundation and continue to capitalize on this dynamic entertainment market," says Zelnick. 

Take-Two Interactive plans to release the following games in 2016, barring any setbacks and excluding any surprise projects:

Evolve Xbox One, PS4, PC - Feb. 10, 2015 (2K)

WWE 2K15: 2K Showcase: Hall of Pain DLC Xbox 360, Xbox One, PS3, PS4 - Feb. 17, 2015 (2K)

Grand Theft Auto V PC - March 24, 2015 (Rockstar)

Borderlands: The Handsome Collection Xbox One, PS4 - March 24, 2015 (2K)

Sid Meier's Starships PC, Mac, iPad - Spring 2015 (2K)

Battleborn PS4, Xbox One, PC - Late 2015 (2K)

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