Jerald Selvaraj, principal application architect at a leading pharma company, strengthens digital platform architecture infrastructure in one of the most highly regulated industries: healthcare. He brings experience in pharmaceuticals, finance, insurance, and e-commerce, building systems that align platform design with long-term business objectives. His contributions support Fortune 500 companies in meeting technical requirements and operational performance goals.
Jerald Selvaraj led the design and implementation of the leading pharma company's Omnichannel Experience Platform. The system consolidated over 65 websites, offline patient registration data, and marketing application engagement data into a single interface. It supports real-time engagement with over six million patients and one million healthcare professionals across the United States. Implementing an omnichannel strategy has been shown to enhance patient satisfaction and retention, with 87 percent of healthcare organizations reporting significant improvements when providing a seamless patient experience across multiple channels. He replaced disjointed applications with a unified platform built for consistency and efficiency.
"Healthcare architecture must always deliver speed, safety, and trust to serve its purpose," Selvaraj explains.
Accelerating Campaigns with Integrated Systems
Due to fragmented legacy applications and extended approval cycles, leading pharma companies required up to 16 weeks to launch campaigns. Industry benchmarks indicate that the average time to develop and launch a new marketing campaign is approximately 2 to 4 weeks, highlighting the efficiency gains achieved by the revamped process. Jerald Selvaraj rebuilt the process with a cloud-based platform using Adobe Experience Cloud, MuleSoft, and Amazon Web Services. Campaigns now go live within a single day.
He developed extensible, seamless data integration techniques, reusable components, centralized data governance, and integrated real-time consent tracking. These improvements supported the delivery of over 100 micro-experiences tailored to specific audiences. He also created an internal SMS platform for onboarding diabetic patients, which replaced a vendor-managed solution and reduced operational costs by more than $1 million. This strategy streamlined communication and significantly reduced costs, as text messages are inexpensive to send, generate high open and response rates, and deliver measurable returns quickly.
"This platform gives teams a space to act decisively and deliver results efficiently," he remarks.
Revenue increased by five to eight percent in the first year following deployment. Teams now deliver personalized content faster while ensuring regulatory alignment.
Embedding Compliance in Platform Design
Jerald Selvaraj incorporated compliance features into every stage of platform design. His structure includes encrypted communication records, automated policy validation, and live consent tracking to maintain strict privacy standards.
He worked directly with privacy, security, and engineering teams to ensure complete alignment during system development. He efficiently guided the platform through review and deployment by applying technical and regulatory expertise.
He connected the system with Modern Marketing Technologies, Adobe Experience Platform, Adobe Campaign Manager, Journey Orchestration, Adobe Analytics, and Customer Journey Analytics with Healthcare Shield. These tools allow marketing teams to segment audiences and track performance metrics securely.
Adobe recognized his team's digital engagement success with a nomination in its 2024 Experience Maker Awards. Web conversions rose by 100 percent, and on-site engagement improved by 45 percent in the first year.
Architecting for Scalable Growth
Jerald Selvaraj created a foundation for global expansion. His enterprise architecture features modular APIs, multilingual settings, and deployment automation to support regional rollouts without duplication or delay.
He provided business users with tools to manage content and campaign activity independently. Marketing teams now adjust messaging and launch outreach initiatives without technical assistance, allowing engineers to focus on further platform development.
This design ensures adaptability while preserving reliability and data control.
Driving Results Across Industries
Jerald Selvaraj applies the same principles across multiple sectors. His team at Mindtree launched 12 websites for Avis Budget Group, building a platform that reduced overhead and improved campaign coordination. The project contributed to a significant percentage increase in revenue.
He developed Citigroup's MyFinance platform to unify client access to investment tools. He built portals for Allstate that support agents in managing policy data and claims. He also helped Charles Schwab roll out mobile platforms that support advisors in serving clients more efficiently.
Each platform followed a consistent enterprise architecture model using reusable code, scalable systems, and integrated data safeguards.
He contributes to industry development as a Globee and Brandon Hall Excellence Awards judge. He also discusses applied AI and marketing technology at institutions, including Xavier Engineering College in India.
Advancing Real-Time Adaptive Platforms
Jerald Selvaraj continues to enhance the leading pharma company platform with AI-driven personalization, advanced segmentation, and performance-optimized cloud systems. He aims to build systems that instantly adjust based on user behavior and business needs.
"Modern architecture provides intelligence, speed, and insight without delay," Selvaraj comments.
His work consistently aligns enterprise architecture with core business goals. A recent study by Entasis Partners found that companies with mature enterprise architecture practices experience up to 25 percent higher profitability compared to their peers, underscoring the strategic value of robust architectural frameworks in driving business performance.
Jerald has helped large organizations improve revenue, simplify operations, and meet compliance expectations. His method continues to shape how companies manage digital engagement in complex industries.
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