Émilie Serrurier-Hoël joined Mirabaud & Cie (Europe) SA as chief executive in June with a mandate to develop the Bank's European activities while ensuring the long-term sustainability of its Luxembourg platform following a major technology overhaul.
Her appointment comes at a key moment for Mirabaud's European presence. Established in 2014, the platform combines a single booking centre in Luxembourg with client-facing offices in France, Spain, and the United Kingdom. The structure reflects an effort to balance regulatory efficiency with close proximity to clients across multiple markets.
Serrurier-Hoël brings nearly two decades of experience in Luxembourg's financial sector to the role. Before joining Mirabaud, she held senior positions at BIL, where she served on the executive committee and led a range of strategic, regulatory, and operational initiatives. Her background positions her to oversee the next phase of development for Mirabaud's European platform as client expectations, regulatory demands, and technology requirements continue to evolve.
She reports to Nicolas Mirabaud, chairman of the board of Mirabaud & Cie (Europe) SA and managing partner of Mirabaud Group. In announcing the appointment, the Group highlighted her leadership experience and expertise in wealth management as assets that support its long-term objectives in Europe.
Positioning in a Changing Wealth Management Landscape
Mirabaud's European platform occupies a deliberately defined position within the private banking sector. Rather than pursuing scale, the Bank emphasises a model built around accessibility, long-term relationships, and specialised expertise. This approach allows it to serve clients with increasingly complex needs while maintaining a level of personal engagement that remains central to its identity.
Entrepreneurs represent a core segment of the client base. The Bank supports individuals and families through significant transitions, including business sales and the diversification of assets into new investment strategies. Its offering includes access to private assets solutions alongside traditional wealth management services, with the Mirabaud family investing alongside clients to reinforce alignment of interests.
Succession planning has become a growing focus across Europe as families prepare for generational transitions. Mirabaud positions its multi-generational ownership and experience as a source of perspective for clients navigating these decisions over extended time horizons.
Technology and Regulation as Strategic Priorities
Serrurier-Hoël's mandate also reflects broader structural pressures affecting mid-sized private banks. Regulatory requirements continue to expand, requiring sustained investment in compliance and reporting capabilities. For institutions without the scale of global banking groups, maintaining alignment with evolving rules demands disciplined prioritisation and pragmatic implementation.
Technology presents a parallel challenge and opportunity. Mirabaud is completing a substantial upgrade of its core banking systems and continues to invest in digital tools, including applications designed to enhance client service and operational efficiency. The focus now lies in embedding these systems effectively while preserving the personalised service model that underpins client relationships.
A European Platform with Long-Term Perspective
Mirabaud & Cie (Europe) SA operates with a centralised booking structure in Luxembourg, supported by local teams across its European markets. The model is intended to combine regulatory consistency with tailored client engagement, allowing the Bank to respond to local dynamics within a unified framework.
Mirabaud Group traces its history to 1819 and remains privately owned under a limited liability partnership structure. The managing partners are Camille Vial, Nicolas Mirabaud, and Lionel Aeschlimann. This ownership model supports a long-term perspective that shapes strategic decisions across the Group's activities.
As Serrurier-Hoël begins her tenure, the focus is on translating that philosophy into sustainable growth for the European platform. Infrastructure investments are in place, and the geographic network is established. The next phase centres on deepening client relationships and strengthening operational resilience as the European wealth management sector continues to evolve.
As Mirabaud frames its strategy, one principle remains central:
"Our mission is to ensure our clients' assets are secure today and positioned for growth tomorrow."
That perspective underpins both the Bank's approach to client portfolios and its own development as a family-owned institution navigating a changing financial landscape.
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