Year after year Marvel takes San Diego Comic-Con by storm, revealing new footage of their upcoming films and dropping huge announcements.

But that might not be the case this year. According to James Gunn, director of Guardians of the Galaxy, Marvel will be sitting out this year's comic con. In a Q&A on Facebook, one fan asked whether or not Gunn would be attending the comic convention. Gunn replied by saying "I'm not sure. Marvel isn't going so I'm not sure I will either."

When some pointed out that Gunn could be lying about Marvel being a no-show for Comic-Con 2015, Gunn took to Twitter for another response:

Maybe he is telling the truth and maybe he isn't, but it sure would be interesting if the comic giant sat out the biggest comic convention in the world. Marvel has plenty of upcoming films to promote and build hype for. The long awaited Ant-Man will be releasing a week after Comic-Con this year, and no doubt Marvel could use the opportunity to create even more hype for upcoming films like Captain America: Civil War, Doctor Strange. Maybe even news on Spider-Man in the Marvel Cinematic Universe. For Marvel to skip the show doesn't seem to make much sense.

Unless you consider the success of Marvel's film announcement event last year at the El Capitan theater. As pointed out by Bleeding Cool, Marvel essentially hosted a Comic-Con panel of its own but on its own terms, in the process announcing the nine films that will make up the next phase of Marvel's film universe.

It wouldn't be too surprising to see Marvel elect to host their own announcement events, rather than doing them at a crowded convention, where Marvel's announcements are fighting for headlines with other companies like DC.

It's not unheard of either. It's an approach video game giant Nintendo recently adopted as well. Rather than attending the E3, the world's largest gaming convention, in person and hosting a press conference, Nintendo now holds several mini-conferences over the course of the year that are streamed directly to Nintendo fans.

We will just have to wait and see how Marvel will approach their big announcements in the future, but it would definitely be strange for the movie branch of the biggest comic company in the world to be MIA at the biggest comic convention in the world.

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